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The Complete Guide to Partner Marketing in 2023

Chaneltivity

How do you do it successfully? How do they do that? They have to know their own company’s product inside and out and be able to connect its value to their partners’ products and services. You’ll never have all the resources you need to do your job, so you must rely on relationships you’ve built.”

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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Tip #1: Have a well-defined channel strategy. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners. And it's like hiring, when you recruit the wrong person, it's really expensive. You can waste a lot of money.