article thumbnail

Identifying Your Target Partner and Defining The Value Exchange

CoSell

Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target Partner Ready for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria. Fill in all the blanks.

article thumbnail

How to Drive Impact with Channel Capacity Planning

PLM Alliances

Coverage: What markets does the partner cover? Your ecosystem capacity is influenced by the mix of partner types and the number of partners in each segment, as well as partner attributes such as customer served, business models, and solutions offered.