Chaneltivity

MARCH 25, 2024

Audit Your Program Regularly As we already hinted in Step 2, your program must evolve and change to meet the growing needs of a diverse partner ecosystem. As Joseph puts it, “Partnerships shouldn’t be about calling them up when you have work to do. New partners could be a key part of your GTM strategy.

Legal 98

Legal High tech Channel management Ecosystems 98

Mindmatrix

APRIL 1, 2024

Partnership agreements: Once a suitable partner is identified, define the negotiation’s terms of the partnership agreement, including goals, timelines, resource allocation, and risk-sharing mechanisms. Seek legal counsel to ensure that the agreement is comprehensive and legally binding.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Impact

JANUARY 8, 2021

Canva’s popularity has soared globally, but until late 2019, its partnership program had yet to take off. They had avid users around the world, but they didn’t have a way to scalably harness that fan base to drive referrals — until they found Impact Partnership Cloud, that is. Customization is key for Canva.

Legal 52

Legal IT partnerships Integration partnership Ecosystems 52