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Four reasons global retail brands like ZALORA look to affiliates and partnerships for growth

Impact

Both consumers and retailers have had enough of ads. Because ads have become so intrusive and Asian consumers have so many alternative channels to turn to for information or to make buying decisions, retailers must look elsewhere to engage and acquire new customers. Four reasons to consider affiliate marketing and partnerships.

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Want to be a Great Chief Partnership Officer? Here are 5 Top Tips

Impact

Based on my experience in partnerships, I’d like to give five pieces of advice to future CPOs: Improve the maturity of your partnerships, and continuously optimize your partner ecosystem. There are nearly 3,000 global advertisers on Impact’s platform driving growth through partnerships.

Retail 97
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Publishers and brands view commerce content as a key revenue driver 

Impact

NEW YORK—October 13, 2021— impact.com , the leading global partnership management platform supporting over 480K active partnerships for more than 1,700 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? They’re not a retailer, they don’t do coupons.

Retail 52
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Ultimate guide to SaaS affiliate marketing

Impact

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.

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Impact announces $150 million funding at a $1.5 Billion valuation to accelerate global growth and power productive partnerships

Impact

Leading partnership management platform also surpasses $100 million ARR . billion, the first partnership management platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.