Tue.Jun 27, 2023

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3 reasons why measuring partner and channel incrementality benefits your brand

Impact

Scheduling regular vehicle maintenance ensures your car performs optimally and deters unwanted car problems. Similarly, brands must assess partner and channel incrementality to help identify challenges and ways to align affiliate partnerships to business growth. With increased competition and rising ad costs, measuring partner and channel incremental value helps cement affiliate partnerships as the ideal digital channel to deliver marketing efficiency and prove a return on investment.

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State Spotlight: Virginia

ClearPoint Strategy

See how ClearPoint Strategy empowers communities in our home state of Virginia.

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Spectrum Scale on IBM Cloud performance

IBM Business Partners

In the cloud era, a compute cluster that once took months to build out can now be created and ready to use in minutes. In this blog post, we will discuss all pieces that come together to make this near-instant infrastructure a reality. From there, we will show how this infrastructure and file system fulfills the promise of performance right out of the box.

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The Psychological Strategies of Influencers

INSEAD Knowledge

Nathalie made a living promoting fashion brands and products on social media. Initially, she found her work as an influencer liberating as it allowed her to express herself. However, over time, the responsibility and pressure that came with having her whole life displayed online took a toll on her physical and mental health. The constant need to churn out fresh, digital material for mass consumption, often by sharing intimate details of her life, had a significant psychological impact.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Journeying towards a ‘two-person delivery network’ digital twin

IBM Business Partners

It is a crisp December morning, with frost on every leaf and a warm winter sun amidst blue skies. There may even be a robin or two amongst the trees. Christmas is in the air and there is a hive of activity here to deliver something special—a sofa, fridge, or TV—in time for the holiday for thousands of John Lewis customers. As the convoy of shiny black liveried trucks, each laden with its stock of large items, makes its way out of the site and on towards customers across the country,