Impact
NOVEMBER 19, 2021
Originally published on Performance Marketing World. As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.
Chaneltivity
NOVEMBER 19, 2021
In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. You can submit your own questions for Raegan by sending us an email. What are common channel blind spots? The three common channel blind spots include: 1. Lack of rules of engagement. At the highest level, the rules of engagement (RoE) for your partner program define how your team will interact with partners.
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Channel Insider
NOVEMBER 19, 2021
There have been so many major security incidents in the last year that it’s no wonder the incident response market has taken off. Of the 5,000 data breaches detailed in the Verizon Data Breach Investigations Report (DBIR), phishing was the top avenue of incursion used in breaches (more than 30% of incidents). Next came web application attacks (25%) and system intrusions (20%).
Thinkers 50
NOVEMBER 19, 2021
MIT Sloan professor Sinan Ara l won the Digital Thinking Award, which honors a researcher who “sheds the most original and valuable light on the new digital reality of business,” at the 2021 Thinkers50 Awards. The biennial competition recognizes business leaders from around the world. Six other members of the MIT Sloan community were honored by Thinkers50 during a virtual ceremony on Nov. 16.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PSMJ Resources Blog
NOVEMBER 19, 2021
What a year it has been. Beyond the obvious pandemic-related impacts, infrastructure spending, artificial intelligence, and private equity are just some of the terms you have probably heard more and more mention of this year. How could these forces drive disruption and create opportunity in your firm?
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PSMJ Resources Blog
NOVEMBER 19, 2021
November 16, 2021 – Kleinfelder (San Diego, CA) acquired Century Engineering (Hunt Valley, MD) and all affiliates. The transaction closed on November 15, 2021. “The Century acquisition fortifies Kleinfelder’s business in the Mid-Atlantic,” said Kleinfelder President and CEO Louis Armstrong. “This transaction aligns with our strategic direction and will accelerate growth across multiple market sectors and technical service lines.”.
Channel Insider
NOVEMBER 19, 2021
Databricks is making it easier for channel partners to use the vendor’s Lakehouse architecture to help business customers better run their data, analytics and artificial intelligence (AI) workloads using a single platform. The San Francisco-based company’s Lakehouse Platform is designed to combine the key features of data warehouses and those of data lakes (hence the name Lakehouse) into a single architecture, simplifying the management work that companies need to do with the massive amounts of
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