Tue.Aug 03, 2021

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The Neuroscience of Eating

INSEAD Knowledge

An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.

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The Big Debt: Alliances as Passenger Experience Enhancers

Frost & Sullivan

For some awkward reason, after 9/11, airlines turned away from their included services to a new business concept called ancillary revenue. This allowed airlines to lower their ticket cost by segmenting the prices on different services like Check-In, Priority Boarding, the journey itself, and of course the beloved baggage fees — providing them similar overall total cost at the end of the journey, but nickel-and-diming passengers through various points.

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To Find Your Dream Career, Show Your Unconscious Who’s Boss

INSEAD Knowledge

The social pressures you think are holding you back are most likely your own projection.

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Quick Tips to Spice Up Event Sponsorship Packages

ITA Group

Quick Tips to Spice Up Event Sponsorship Packages. Companies get many requests for event sponsorships. So, making your proposal more memorable can help you land the sponsors you need who are often operating on a limited budget. Here are three tips when diving into your event sponsorship program strategy. 1. Include Sponsors in Your Planning. You want to have the flexibility to plan your event the way you see fit, but there is nothing wrong with including your sponsors in the planning process.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Everything You Need Know About AWS Marketplace’s CPPO (Consulting Partner Private Offers)

Tackle.io

We’ve previously covered the wonderful world of Private Offers and Private Plans that let you cater to individual customers’ terms and pricing. If you’re selling on AWS Marketplace and leveraging Private Offers, you might also be thinking about expanding your reach and selling power by partnering with some of the 130+ global consultants in the AWS Partner Network (APN) to reach new customers.

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Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

The 2112 Group

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It’s a well-worn refrain in the channel that partners are subpar at marketing.

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7 tips to build a Thinkathon that includes Youth in decision making

Agorize

This article is based on the testimony of : Katja Malzer , director at the Goethe-Institut in Montreal who launched the “24h Thinkathon” challenge. Guillaume Semene , Head of Events, BNP Paribas, jury of the Global Youth Challenge at the Movin’on international conference. Sana’ Khasawneh , leader of the Global Youth Coalition for Road Safety, participant (team leader) of the Global Youth Challenge. .

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Heat Related Illness & Stress Prevention

CenterPoint Group

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The PartnerTap Difference: Enterprise Grade Account Mapping Technology

PartnerTap

At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in partnerships that never generate revenue. Channel and sales teams know the potential of their partnerships and work diligently to uncover revenue opportunities, unfortunately, the process is done manually, with spreadsheets and V-Lookups

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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AU10TIX Applauded by Frost & Sullivan for Enhancing the Customer Onboarding Process with Its AI-powered Identity Management Solution

Frost & Sullivan

LONDON, UK — August 3, 2021 — Based on its recent analysis of the global identity management market, Frost & Sullivan recognizes AU10TIX with the 2021 Global Product Leadership Award for its end-to-end ID verification and document authentication service for enabling secure and fast customer onboarding and re-verification. The company applies proven AI technology to solve everyday authentication problems, resulting in an optimized customer experience (CX).

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5 Predictors of Success for SaaS Renewals Through Partners

Channel Incentive Best Practices

When Channel Mechanics was researching the issues companies face when transitioning their business to SaaS, we heard one problem loud and clear: “Our partners are uninterested, incompetent – or both!” Imagine. Partners who had been delivering revenue growth for the company –often for years– are now being viewed as problematic!

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Overcoming the Top 3 Challenges to MR Adoption

CGS

As we work toward a next normal in business, mixed reality (MR), an extension of augmented reality that allows real and virtual elements to interact in an environment, is emerging as a powerful technology that can enhance and digitally transform the services and support provided by organizations of all types. In evaluating MR for your company, it can be easy to get hung up on some perceived challenges.

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