Mon.Oct 23, 2023

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How Does Self-Serving Attribution Affect Strategic Decisions?

INSEAD Knowledge

The core tenet of performance feedback theory is that the evaluation of past performance shapes future behaviours and choices: We repeat the actions that have seemingly led us to success and avoid those that we believe have led us to failure. However, this process is never straightforward and is subject to a myriad of cognitive biases, which significantly complicates learning from past performance.

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Brand contracts decoded: 7 essentials every content creator should know

Impact

Your DMs are blowing up with brand collab opportunities, and you feel pretty stoked. But hold up! Before jumping headfirst into a sea of brand deals, you must understand the role of the unsung hero of any collab––the creator contract. A contract protects you and ensures you get paid fairly. But don’t simply fill in the blanks of an online template and sign the dotted line.

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Partnership Challenges No One Talks About

Compass Point

There is an adage that “a partnership is like a marriage.” And it’s so very true. How…? It’s a huge commitment. It requires trust and open communication. There are money decisions to be made. The workload is not always 50/50. There will be disagreements. For better or for worse, richer or… you know the rest. And like a marriage, you MUST choose your partner(s) wisely.

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Solution-minded, accessibility, and community: content creators get real in Dallas

Impact

High above the Downtown Dallas cityscape, a night of electrifying connections unfolded at the trendy Waterproof bar, nestled on the nineteenth floor of the iconic Statler hotel. But the undeniable sense of camaraderie and community among the guests truly set the night apart. Conversations flowed, ideas exchanged, and everyone was there to celebrate the magic of creator partnerships.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Centiel Earns Frost & Sullivan’s 2023 Global Technology Innovation Leadership Award for Delivering Superior Energy-efficient UPS Systems

Frost & Sullivan

San Antonio, TX — 23 rd October, 2023 — Frost & Sullivan recently researched the UPS industry and, based on its findings, recognizes Centiel with the 2023 Global Technology Innovation Leadership Award. Centiel is a Swiss company that designs and manufactures a wide range of best-in-class, energy-efficient UPS systems. It leverages industry-leading power protection technology solutions that meet the ever-changing requirements of data centers and other mission-critical applications by eliminat

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Runecast Earns Frost & Sullivan’s 2023 European New Product Innovation Award for Delivering an Al-driven Unique CNAPP

Frost & Sullivan

San Antonio, TX — October 23, 2023 — Frost & Sullivan recently researched the cloud-native application protection platform (CNAPP) industry and, based on its findings, recognizes Runecast with the 2023 European New Product Innovation Award. Runecast is a trusted cloud security solutions provider that helps organizations worldwide identify and respond to security risks and vulnerabilities, achieve continuous compliance, and optimize runtime protection.