Tue.Jan 11, 2022

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Amazon Web Services’ Unique Value Proposition in Scaling Autonomous Vehicle (AV) Development and Deployment

Frost & Sullivan

Connected and automated vehicles (CAVs) signal the start of a transformative era in the automotive industry. These technologies are anticipated to support safer, more accessible, cost-effective, and immersive mobility services while disrupting traditional business models. At a macro level, the industry is working to address legal and legislative challenges and encourage social acceptance.

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Middle Managers: The Forgotten Heroes of Innovation

INSEAD Knowledge

The importance of building a support network to implement promising ideas.

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New Employee Engagement Research: How the Pandemic Impacted Employees (and What to Do About It)

ITA Group

New Employee Engagement Research: How the Pandemic Impacted Employees (and What to Do About It). Overall, employee engagement has improved significantly despite the pandemic. Yes, you read that right. The improvement is a testament to organizations prioritizing employee experience and their wellbeing. But it doesn’t necessarily mean you’re in the clear.

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Capgemini Applauded by Frost & Sullivan for Enabling Businesses in the Life Sciences Industry to Transform and Manage Their Processes with Its End-to-end Digital Transformation and Technology Services

Frost & Sullivan

SANTA CLARA Calif. – January 11, 2022 – Frost & Sullivan analyzed global digital transformation services in the life sciences industry and, based on its findings, recognizes Capgemin i with the 2021 Global Company of the Year Award for digital transformation services within life sciences. Capgemini has transformed how life sciences companies manage change and streamline clinical and operational processes, in addition to obtaining insights from emerging data.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Virtual Brand Experts: A Booster Shot for Your Brand

Market Source Inc

Brands can reach in-store and online shoppers with brand experts who create personalized experiences leading to higher sales, greater customer loyalty, and more. The post Virtual Brand Experts: A Booster Shot for Your Brand appeared first on MarketSource.

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5 features of an ideal corporate prospect

Remarkable Partnerships

If you want to build corporate partnerships it can be tempting to contact lots of random companies and see if any of them are interested. This is like throwing lots of mud at a wall and hoping that some of it sticks. The problem with this approach is you are counting on getting lucky and you will probably waste lots of time. We recommend you take a more focused approach by looking for companies that are your ideal prospects.

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What is Partner Marketing?

Mindmatrix

Any discussion on the channel ecosystem is incomplete without partner marketing. Our blog this week touches upon partner marketing and its various types. Partner Marketing: Definition. Partner marketing is a part of corporate marketing that focuses on helping channel partners market and sell the company’s products/services effectively. It plays a key role in the success of the channel-based sales model. .

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Strategy Reporting: How To Collect Data

ClearPoint Strategy

As the first step in the strategy reporting process, data collection is an integral piece of the puzzle. Without it, you have no basis on which to draw conclusions about your performance. But data collection isn’t always as straightforward as it might seem. There are plenty of opportunities to stumble in this stage, some of which could affect the accuracy of your performance report or prevent a timely analysis from even taking place.

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