Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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Starting Off On the Right Foot

Partner Path

Three takeaways from my discussion with a solution provider. Webinars are not just a great chance for us to provide our audience with great content, but they can be a chance for me to catch up with channel friends. Recently, I had an insightful conversation with Dominic Grillo , President of Atrion Communications (now part of Aurora ) about how his organization decides to bring on a new vendor and the rough patches of getting started.

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Are you paying attention?

Stellar Partnerships

Have you ever entered a room and forgot what it was you came for? Or couldn’t remember which day of the week it was today? Don’t worry, it’s not early onset dementia and you’re not alone. The author Johann Hari calls it Stolen Focus and it turns out that the whole of society is having a problem with paying attention right now. His research shows that the average worker is distracted once every 3 minutes.

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How can charity partnerships help companies deliver their commercial goals?

Remarkable Partnerships

Written by Pater Chiswick, Director of Corporate, Remarkable Partnerships. In my 20+ years working in the corporate sector for major multi-nationals, I noticed that companies often form their charity partnerships on an ad-hoc basis. This approach often means they miss out on significant commercial value. However, if they build them on a strategic level, these partnerships can help them deliver their commercial goals as described below.

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The Business Community & Non-Profit Relationships

Dinkel Business Development

In the landscape of non-profit organizations, the quest for funding, volunteers, and sustainable growth never seems to get any easier. While many nonprofits focus on grants and individual giving when it comes to funding, many do not focus enough attention on their local business community. Beyond the obvious monetary contributions, local businesses offer a plethora of benefits that can catalyze the success of non-profits.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Exploring the World of Consortium Leadership with Chair of IEEE-ISTO

ISTO / IEEE

In the ever-evolving landscape of technology, collaboration is the driving force behind innovation and progress. To delve into the intricacies of managing diverse consortia across industries, we had the privilege of speaking with Yatin Trivedi, the Chair of the IEEE-ISTO Board of Directors. With over a decade of experience, Yatin shares his remarkable journey, insights, and vision for the future of IEEE-ISTO.

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Negotiating with Centers for Medicare and Medicaid Services: A Scenario Planning Framework

Vantage Partners

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

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Unique Ways of Incorporating Branding in Your Business: Expert Tips and Strategies

Binfire Collaboration Blog

Businesses are always looking for new and innovative ways to stand out from their competitors. One way to do this is by incorporating branding into every aspect of the business. From the products and services offered to the way the business is presented to the public, branding can make a significant impact on the success of a business. One unique way to incorporate branding is through the packaging of products.

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Discovering Excellence in Consortium-Based Standards Development with IEEE-ISTO

ISTO / IEEE

The tapestry of technological advancement is woven with the threads of collaboration, innovation, and standards. Dive into the remarkable journey of consortium-based standards development as Marco Migliaro, the former president of IEEE-ISTO, paints a vivid picture of over five decades of progress and impact. His insights, shared in an engaging video, shine a spotlight on the transformative power of IEEE-ISTO and its enduring legacy.

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Generative AI: Meet your partner in customer service

IBM Business Partners

Brands that deliver an excellent customer experience (CX) will always be more resilient than those that don’t. Giving our customers personalized support at every stage of their journey is proven to earn their longtime loyalty—and keep them from switching to a competitor. The challenge, however, is that many teams operate in siloes that inhibit them from applying their customer insights in meaningful ways.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Negotiating with Centers for Medicare and Medicaid Services: A Scenario Planning Framework

Vantage Partners

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

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A/NZ MSPs Have Big Opportunities in the Cloud: Forrester

Channel Insider

Australia and Aotearoa New Zealand MSPs with cloud capabilities have a lot to look forward to in the short and medium term, according to a new report by Forrester. The State of Cloud in Australia and New Zealand 2023 report shows that 53% of local cloud decision-makers believe that their organisation will prioritise modernisation via cloud computing.

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Elevate Your Strategy: ClearPoint now Integrates with Microsoft Teams!

ClearPoint Strategy

Stay streamlined and in sync. ClearPoint brings strategy to your fingertips.

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Data is essential: Building an effective generative AI marketing strategy

IBM Business Partners

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. The potential of this powerful new tool spans the entire end-to-end marketing process, from internal communications and productivity to customer-facing channels and product support.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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PSMJ Honors A/E Firms Consistently Achieving Circle of Excellence Status

PSMJ Resources Blog

PSMJ Resources, Inc., the world’s leading authority on architecture, engineering, and construction firm management, recently announced sixty-eight exceptional architecture and engineering (A/E) firms made it onto the exclusive 2023 Circle of Excellence list. The Circle of Excellence represents the top 20 percent of participants in PSMJ’s annual A/E Financial Performance Benchmark Survey, based on 13 key performance metrics.

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4 research-backed ways content creators can increase buyer intent 

Impact

Navigating the world of content creation can feel a bit like spinning plates. On one hand, you’re bursting with creative energy. But on the other, you’re trying to seal the deal with that dream brand. Sound familiar? It’s a tricky balance, but you can keep all your plates in the air without compromising on the quality of your content.

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Movers & Shakers Interview with Mr. Arun Murugappan, Executive Chairman, Tube Investments of India (TII)

Frost & Sullivan

What was the thinking behind the formation of the TII Group’s standalone company, TI Clean Mobility? It is the second time you have forayed into the EV market after almost a decade, following the launch of BSA electric scooters. What motivated this reentry? TI Clean Mobility has been formed as a standalone subsidiary of TII in order to bring focus and drive growth.

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What is the vulnerability management process?

IBM Business Partners

Modern enterprise networks are vast systems of remote and on-premises endpoints, locally installed software, cloud apps , and third-party services. Every one of these assets plays a vital role in business operations—and any of them could contain vulnerabilities that threat actors can use to sow chaos. Organizations rely on the vulnerability management process to head off these cyberthreats before they strike.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How to Choose an eCommerce Fulfillment Provider: 9 Key Considerations

Binfire Collaboration Blog

Are you looking for a new ecommerce fulfillment provider? You want to ensure you choose the right one for your business. There are several considerations to make, but don’t worry! You can find everything you need to pick the best fulfillment provider for your unique company below. Let’s begin! 1. Your Business Needs First, you’ll want to assess your business’s specific needs.

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6 Key Criteria to Consider When Choosing a SaaS Financial Management Solution

TRG Blog

Choosing the right finance tools can make all the difference in maintaining steady fiscal health and gaining a competitive edge for businesses in the current business-as-unusual landscape. This is achievable with suitable software-as-a-service (SaaS) financial management software to streamline your processes, enhance decision-making, and elevate your business' financial efficiency.

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Clarius Applauded by Frost & Sullivan with the Company of the Year Award for Its Handheld Ultrasound Systems and Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – September 7, 2023 – Recently, Frost & Sullivan assessed the ultraportable ultrasound industry and, based on its findings, recognizes Clarius with the 2023 North American Company of the Year Award. The company focuses on developing and producing cutting-edge handheld ultrasound technologies. It has become a notable player in the industry with the ability to deliver exceptional hospital-grade performance cost-effectively.

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Harnessing AI and data analytics can make clean energy more viable

IBM Business Partners

The effects of climate change grow more tangible by the day. As a result, the electric power industry is hastening efforts to reduce environmental impact. To do so, they need help to get a clearer picture of where they fall on the emissions reduction roadmap, and to better understand their opportunities for improvement. This is where harnessing artificial intelligence (AI) and data analytics can help.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Helping Creators Meet Their Financial Responsibilities

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Tackle on Tackle: How Cloud GTM Redefines G&A

Tackle.io

In recent blogs, we’ve covered how Tackle leverages Cloud GTM to drive revenue , and even how we use a data-driven approach to super-charge our Cloud GTM strategy. But there’s much more to the story than the benefits of Cloud GTM for the sales and revenue side of the house. As conversations at ISVs focus on driving efficiencies during times of economic uncertainty , the role of Cloud GTM in helping companies accelerate growth is becoming more important.

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Microsoft Awarded the 2023 Global Company of the Year Award for Boosting Workforce Collaboration and Productivity with Its Highly Innovative Communication Platform

Frost & Sullivan

San Antonio, TX — September 7, 2023 — Frost & Sullivan continually monitors connected work trends and, based on its research, has recognized Microsoft with the 2023 Global Company of the Year Award. Microsoft is at the leading edge of innovation and has profoundly impacted the business communications and collaboration space. The company excels with its state-of-the-art communication platform and in-depth understanding of customers’ evolving needs.

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Financial planning & budgeting: Navigating the Budgeting Paradox

IBM Business Partners

Budgeting, an essential pillar of financial planning for organizations, often presents a unique dilemma known as the “Budgeting Paradox.” Ideally, a budget should give the most accurate and timely idea of anticipated revenues and expenses. However, the traditional budgeting process, in its pursuit of precision and consensus, can take several months.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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7 referral marketing strategies to grow your retail business [+stand-out brand examples]

Impact

Key takeaways Referral marketing is a low-cost, high-return channel where brands reward customers for recommending their products or services. Incentives come in many forms, including cash rewards, points-based systems, access to free products and services. Mobile apps and referral templates make the referring process quicker and more convenient for customers.

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Managing your cloud ecosystems: Migrating to a new Ubuntu operating system version

IBM Business Partners

Planning and managing your cloud ecosystem and environments is critical for reducing production downtime and maintaining a functioning workload. In the “Managing your cloud ecosystems” blog series, we cover different strategies for ensuring that your setup functions smoothly with minimal downtime. In the third blog of the series, we’re discussing migrating your worker nodes to a new Ubuntu operating system.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Business Partners

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks.