Remove industries life-sciences our-insights developing-a-customer-centric-approach-to-rare-conditions
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How Can Firms Effectively Use Technology in Customer Journey Management

TIM Review

Everyone from the CEO down to the contact center agent should know what it feels like to be a customer. Under this reality, organizations rely on a digital transformation to enable customer-centricity and improve customer experience (Columbus, 2020). Blake Morgan Keynote speaker, best-selling author & futurist.

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Expect the Unexpected: Investigating co-creation projects in a Living Lab

TIM Review

Steven Johnson Science author & media theorist. Living Labs (LLs) are complex multi-stakeholder environments that enable real-life testing and experimentation of products, services, and systems. Introduction. Despite a growing literature (Greve et al., 2013; Roberts et al., 2014; Georges et al., 2013; Roberts et al.,