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The rising tide: A 2021 momentum recap

Impact

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. B2C brands are getting it.

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Navigate 2024 with these 5 insightful consumer shopping trends 

Impact

In this economic climate, partnerships offer less recognizable brands the chance to compete against household names by increasing awareness with the help of trusted partners, reducing purchase risk by offering discount codes, and more. Nearly half of shoppers used a Buy Now Pay Later option to expand their purchasing capabilities.

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