Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy
Tackle.io
MAY 11, 2023
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.
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