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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.

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State of Cloud GTM 2023

Tackle.io

Welcome to Tackle’s 2023 State of Cloud Go-to-Market (Cloud GTM) Report. They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. billion in 2023. to total $597.3

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3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions: Paul Bird, Rob Spee, Vince Menzione Menzione

Magnetrix

Aired on January 17 2023. Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Listen to the podcast with guest speakers: Rob Spee and Vince Menzione.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.