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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. Fast forward to 2023, and many of those questions have been resolved — to the benefit of ISVs, resellers, and software buyers.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. Fast forward to 2023, and many of those questions have been resolved — to the benefit of ISVs, resellers, and software buyers.

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The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems

Magnetrix

Aired on March 2, 2023. Introduction Hyperscaler marketplaces are having a significant impact on channel sales. This has led to a shift away from the traditional channel sales as customers are now able to purchase what they need directly from a cloud provider. Listen to the podcast with guest speaker: Tim Lowe.

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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

Aired on January 5, 2023. And what channel leaders can do differently in the ‘age of ecosystems’ Today's guest brings years of business development experience and wisdom from around the globe, and from both sides of the channel. He has decades of experience building channel and partner ecosystems.

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Inflation Impact on the Channel

The 2112 Group

The long-range forecast is for inflation rates to remain at elevated levels through the end of 2023. The downstream impact on the channel is predictable. According to the Wall Street Journal, the U.S. inflation rate for full-year 2021 will top 3.2% – more than a point higher than the Federal Reserve target.

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State of Cloud GTM 2023

Tackle.io

Welcome to Tackle’s 2023 State of Cloud Go-to-Market (Cloud GTM) Report. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. billion in 2023. Five years from now, every seller in a software company will know how to win with cloud.

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3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions: Paul Bird, Rob Spee, Vince Menzione Menzione

Magnetrix

Aired on January 17 2023. Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. I might have a very robust channel strategy over a year, are these the right partners?