Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy
Tackle.io
MAY 11, 2023
For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. Fast forward to 2023, and many of those questions have been resolved — to the benefit of ISVs, resellers, and software buyers.
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