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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. We have to work harder to not only maintain but grow our partner ecosystems. A company and its partners must be held accountable in order to keep Alliances on track.

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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. On the other hand, these same managers must spend the majority of their time building relationships and trust with their partners.

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How to Securely Share Your Customer Account Data and Close More Deals [Guide]

PartnerTap

Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams.

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Finding Your North Star: Galvanizing The Customer-Centric Ecosystem

Phoenix Consulting Group

Finding your “North Star” is a concept co-opted from agile methodology. And as enterprise business models evolve to ecosystem business models, finding a North Star becomes even more crucial. Ecosystems, after all, are not managed by command and control. As recently published in Forbes.com.

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure. The Co-founders of PartnerTap, Cassandra Gholston and Autumn Grimm with Parker Harris, at Dreamforce 2015. Five years later, Partnertap has a solution for sales reps as well as channel and alliance managers.

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Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

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Sleeping with the Frenemy

Phoenix Consulting Group

In the complex landscape of today’s business ecosystems, it is almost inevitable that companies with a large network of partners are, in fact, competing with some of those same partners. Co-opetition happens when there is a competitive overlap with a partner; you partner in one area of your business but compete in others.