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Create a lasting customer retention strategy

IBM Business Partners

Customer retention today requires a mix of human operational discipline, human ingenuity, and technological applications, especially artificial intelligence (AI). That way organizations can target existing customers across various channels, reminding them of their solutions and encouraging those customers to upgrade or purchase new ones.

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How to Pull Off a Successful PRM Launch

Chaneltivity

A good way to get everyone on the same page is to draft SOPs or standard operating procedures. Here are some ideas: Email sequences Messages in shared Teams or Slack channels Regular partner meetings Press releases Blog posts Newsletters Asif also used collaborations with key influencers in the tech and cloud community to amplify reach.

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How to Build Your “Better Together” Story with Google Cloud Marketplace

Tackle.io

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? I mean, you’re an amazing startup operator and founder. So John, I had to keep up.

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State of Cloud Marketplaces 2021

Tackle.io

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite.

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State of Cloud Marketplaces 2021

Tackle.io

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite.

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State of Cloud Marketplaces 2021

Tackle.io

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite.