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Impact
APRIL 12, 2024
But the secret lies in sharing your goals and communicating effectively with your creator partners. The more you can support your creative partners from start to finish, the better. Key takeaways from this blog Engage influencers with shared goals, clear expectations, and timelines. Encourage influencers to do what they do best.
Impact
DECEMBER 11, 2023
Build trust and engagement through genuine and personal content. A micro-influencer campaign in action The influencer-managed services team at impact.com partnered with luxury brand Coach to amplify the promotion of their newest fragrance, Coach Dreams Sunset. percent and generating 211 pieces of user-generated content.
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PLM Alliances
MAY 16, 2020
Having trouble recruiting the right partners who will consistently rep your solution over the competition's? The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.
Impact
MAY 18, 2021
You need to recruit, engage, and activate the right affiliate partners who can actually drive sales. But for your army of affiliate partners to be effective, you need to know what they actually want — and give it to them consistently. Content and affiliate teams need to work together.
Impact
MARCH 1, 2024
Nano- and micro-influencers cultivate strong personal bonds with followers, engage more, and have close ties with brand partners, making them ideal for closing deals. Nano- and micro-influencers often have higher engagement rates than bigger creators, thanks to their niche content. Working with smaller influencers is cost-effective.
Impact
JULY 20, 2023
During The COVID-19 pandemic, people were stuck at home and spent more time browsing social media, product recommendations, and other creator-led content. B2B brands can benefit from influencer marketing as much as B2C brands if they partner with the right creators. billion in 2022 to $21.1 billion in 2023.
Impact
JULY 4, 2022
Through strategic partnerships, affiliates programs today offer a wide array of online and offline partners, and advertisers reward on a performance basis. This type of partnership (content creators, complementary brands, publications, e-commerce sites, stores, etc.) Affiliate programs enable brands to recruit partners.
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