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Ultimate guide to influencer marketing

Impact

Research shows that 60 percent of all consumers consult blogs, vlogs, or social media posts before considering a product purchase, and that influencer marketing can generate 11 times the return on investment (ROI) of traditional advertising. The platform allows users to share media, which can be filtered and organized by tags and location.

Finance 52
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How Can Digital Marketing Trends Shape Your Agency?

SEO Magazine

With technologies like Google Lens and a visual search engine created by Google, we saw even more advances in this area. In addition, Google gave preference to websites designed for mobile devices in its search engine results pages (SERPs). Leverage various mediums such as blogs, infographics, or podcasts for sharing content.

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5 influencer marketing trends predicted for 2024 [+ ways to take action] 

Impact

Samantha McClendon , one of the micro-influencers recruited for the Coach campaign, gained nearly 60k impressions on her posts alone. The team recruited 16 influencers from various tiers to produce engaging content. To learn more about what influencers charge, read our blog here.