Business development Channel strategies Strategic alliances System integrators 
Mindmatrix
MARCH 4, 2024
Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.
Magnetrix
JUNE 16, 2022
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Do you develop a joint value proposition? Include the initial assessment in your channel strategy. Aired on June 14, 2022.
Tackle.io
APRIL 27, 2021
So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channel strategy with a Marketplace strategy? I’m Michael Bull.
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