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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Include the initial assessment in your channel strategy. Is it a global system integrator? Aired on June 14, 2022.

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channel strategy with a Marketplace strategy? I’m Michael Bull.