A Comprehensive Guide to Channel Partner Programs and Best Practices
PLM Alliances
APRIL 12, 2023
A channel partner program is a business strategy designed to forge strategic alliances between a company (the vendor) and external organizations, such as resellers, distributors, or value-added resellers (VARs). Equipped with this foundational knowledge, you'll be better prepared to create and manage a successful program.
Let's personalize your content