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A Comprehensive Guide to Channel Partner Programs and Best Practices

PLM Alliances

A channel partner program is a business strategy designed to forge strategic alliances between a company (the vendor) and external organizations, such as resellers, distributors, or value-added resellers (VARs). Equipped with this foundational knowledge, you'll be better prepared to create and manage a successful program.

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Palo Alto Networks Named CNAPP Company of the Year by Frost & Sullivan for Its Comprehensive, Purpose-built Security Solutions and Market-leading Position

Frost & Sullivan

Palo Alto Networks creates deeper and more strategic partnerships to bring its entire portfolio to more customers. The company has established strategic alliances with leading cloud service providers (AWS, Azure, and Google Cloud); ecosystem leaders (HashiCorp and Red Hat); and global system integrators, channel partners, and distributors.

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The Top 22 IT Channel Partners of 2022

Channel Insider

The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers (MSPs), system integrators, and other big players to others like telecom sub-agents or even small regional specialized practices. Also read: Best Partner Relationship Management (PRM) Software 2022.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Is it a global system integrator? Right now, for example, I will talk to an MSSP, I will talk to a global systems integrator and I will ask, are you in the digital risk protection space? Do I need systems integrators? We have 15, 20, let's say, major global systems integrators.

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. Being in the Marketplaces has been a journey and I’m excited to talk about it and obviously excited to talk about how tackle’s helped us become successful in the Marketplace. Michael Bull: And hey, everybody.