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A Guide to Co-selling with AWS

Tackle.io

One of the best ways for an ISV to scale is through co-selling with a Cloud Provider. Co-selling is an integral part of an effective Cloud GTM strategy and is also key to building a strong and mutually beneficial relationship with a Cloud Provider. What is co-selling with AWS?

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A Guide to Co-selling with AWS

Tackle.io

One of the best ways for an ISV to scale is through co-selling with a Cloud Provider. Co-selling is an integral part of an effective Cloud GTM strategy and is also key to building a strong and mutually beneficial relationship with a Cloud Provider. What is co-selling with AWS?

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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Organizing for Marketplace Success

Tackle.io

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.