Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

JANUARY 19, 2023

For example, the PDM works with the partner’s AWS alliance lead to establish go-to-market programs and business development programs. Account Manager (AM): Leads adoption of AWS and their services with customers Partner Success Manager (PSM): Drives adoption of System Integrators, Channel Partners, and ISVs with customers.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Tackle.io

JANUARY 19, 2023

For example, the PDM works with the partner’s AWS alliance lead to establish go-to-market programs and business development programs. Account Manager (AM): Leads adoption of AWS and their services with customers Partner Success Manager (PSM): Drives adoption of System Integrators, Channel Partners, and ISVs with customers.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization. Partner scoring.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Tackle.io

OCTOBER 27, 2021

John Leon, I head up a business development and partnerships at a company called Apiiro, which is in the cybersecurity world. Geez, going back to all been partnerships, business development. I handle business development at a company called Styra. John Leon: Good. Yeah, absolutely. What about you, Ben?

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96