Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

SEPTEMBER 23, 2021

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations. That requires a major mindset shift for marketers.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

NOVEMBER 11, 2021

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Examples of successful SaaS affiliate programs.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

MARCH 24, 2021

You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. How was that bigger than affiliates? Todd: Yep.

Retail 52

Retail Partnership strategies Construction Integration partnership 52