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Ultimate guide to SaaS affiliate marketing

Impact

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These are the partnerships you know best from the world of retail marketing.

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How Partnership Automation Differs from Partner Marketing

Impact

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. But “partnerships” is not even really marketing at all. With it, a business can much more easily scale its partnership programs.

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