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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. What Are the Types of Partnerships in the Ecosystem? Companies pursue technology partnerships if their platforms benefit from the partners’ solutions’ additional capabilities and features.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

Leadership. It’s important to have channel and alliance leaders who know how to work in the digitized landscape. Namely, they need to be familiar with digital technologies and embed them within the channel department. Channel leadership needs to create a work environment that capitalizes on new tech.