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Make an Impact: Know Your Channel Partner Health Index

PLM Alliances

Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. The first and most important element of any channel management plan is the Channel Health Index. But that isn't easy.

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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

A well-constructed messaging framework creates a clear and consistent direction. But the rewards of good channel management can fuel growth like an accelerator. There are several steps you should follow to magnify the results of your partner efforts: Align your team to the drivers behind your channel strategy.