article thumbnail

6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

We can’t build out an engine like that ourselves.” Pat Schirripa , CEO of People 2U, explains, “By integrating our SaaS solution with complementary platforms, we expanded our reach and provided added value to our customers. It’s hard to find partners who are willing to put in the work of building an integration on their side.

article thumbnail

3 Little-Known Ways to Engage Your Channel Partners

Magnetrix

Tan Tran: That's something that I think channel managers and people in leadership roles face every day. "As a channel manager, your role is really to be an advisor to the organization and not just to the owner, but to all different levels within the organization." Paul Bird: Absolutely.