PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Successful Channels

FEBRUARY 16, 2018

The highly successful Singer Sewing Machine channel strategy taught us that a commitment to partner life-stage activation, management and measurement will yield much greater partner satisfaction and commitment levels. Here are a range of tools that are inspired by the Singer Sewing Company channel strategy.

Credit 52

Credit Channel strategies Channel management Successful channels 52

Successful Channels

MAY 4, 2018

Number ten on the list above, joint annual go-to-market planning , is an excellent way to organize the partner engagement and commitment development. The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channel managers.

Growth partners 40

Growth partners Energy Channel management Engineering 40