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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Understand partnership goals and progress. Uncommon ways to leverage a strategic partnership. Aired on June 14, 2022.

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State of Cloud GTM 2023

Tackle.io

We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. A strategic cloud partnership that doesn’t include Marketplace leaves a lot of opportunity on the table for these ISVs. Cloud GTM is part of the story.