article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

article thumbnail

Lacework Reaches New Heights with 5x Increase in New Customers

Tackle.io

Director, Technology & Strategic Alliances. Customers, ISVs, and channel partners are drawn to the ecosystem and the gravity is strong. Part of the credit absolutely goes to our partnership with Tackle and AWS Marketplace.” Right away I knew partnering with Tackle and the AWS Marketplace was a no-brainer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lacework Reaches New Heights with 5x Increase in New Customers

Tackle.io

Director, Technology & Strategic Alliances. Customers, ISVs, and channel partners are drawn to the ecosystem and the gravity is strong. Director, Technology & Strategic Alliances. Part of the credit absolutely goes to our partnership with Tackle and AWS Marketplace.”. Michael Musselman.

article thumbnail

Leadership in Accounting: 30 Key thought leaders in the accounting industry

Jake Jorgovan

He founded Earmark, an app that offers NASBA-approved CPE credits for listening to accounting and tax podcasts. James Hearle, an experienced UK accountant based in Sydney, Australia, runs the popular YouTube channel Accounting Stuff , which boasts over 600,000 subscribers.

article thumbnail

Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately

Magnetrix

Channel conflict & partner ecosystems. Today's guest, Norma Watenpaugh, has really been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group. Establishing a Partner Ecosystem.

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.