Tackle.io

MAY 16, 2023

Co-selling: The Engine of Cloud GTM Although co-selling is a vital component of building relationships with Cloud Providers and scaling through Marketplaces, it’s actually one piece of a larger system: Cloud go-to-market (GTM). Which Cloud Providers do my buyers have strategic partnerships with?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

JANUARY 16, 2024

In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. For sales, alliances, marketing, and product teams, an ICP helps to create a targeted list of prospects that are predicted to be successful customers and partners for the company. What exactly is an ICP?

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

Jake Jorgovan

FEBRUARY 2, 2024

Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Mercedes Blanco, VP of Strategic Partnerships at The Hotels Network, is a distinguished figure in the hospitality sector, known for her digital marketing and strategic development expertise.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130

Tackle.io

JUNE 30, 2023

Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52