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The Alliance Leader’s Guide to AWS re:Invent 2023

Tackle.io

PST Peter DeSantis takes a deep dive into the engineering behind AWS services, and offers a closer look at the ideas and innovation that power AWS solutions. Ruba Borno Vice President, AWS Worldwide Channels and Alliances Wednesday, November 29 3:00 p.m. – 9:00 p.m. – 10:30 a.m. – 4:30 p.m. – 10:30 a.m.

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How to Effectively Manage Strategic Partnerships

Aepiphanni

There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? A business partnership can be fragile, and it needs conscious cultivating.

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The Top 22 IT Channel Partners of 2022

Channel Insider

A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and customers all have their own views on the best IT channel partners. Here are our picks for the 22 best IT channel partners in 2022. Best IT Channel Partners What is an IT Channel Partner?

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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Co-selling: The Engine of Cloud GTM Although co-selling is a vital component of building relationships with Cloud Providers and scaling through Marketplaces, it’s actually one piece of a larger system: Cloud go-to-market (GTM). Which Cloud Providers do my buyers have strategic partnerships with?

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The PartnerTap Story: A Company Built to Last

PartnerTap

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. PartnerTap was exactly what the market was looking for. Search for Success.

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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization. Partner scoring.

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5 ways to optimize ROI with mobile partnerships

Impact

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.