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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. Outsource to specialists. Learn how to make the business case to your C-suite.

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Organizing for Marketplace Success

Tackle.io

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: And hey, everybody. I’m Michael Bull.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?