Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST. Everyone has a finite number of engineers and product people. They leaned on the experts to build their Cloud GTM.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

DECEMBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

OCTOBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

OCTOBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

JUNE 30, 2023

Scale with Marketplace and co-sell will bring in more business, less direct SDR motions, and more ecosystem plays that enable your teams to drive revenue with less overhead over time. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52