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How to accelerate your data monetization strategy with data products and AI

IBM Business Partners

Data monetization is a business capability where an organization can create and realize value from data and artificial intelligence (AI) assets. This growth could be internal cost effectiveness, stronger risk compliance, increasing the economic value of a partner ecosystem, or through new revenue streams.

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Integrated AI and Innovation Management: The Beginning of a Beautiful Friendship

TIM Review

According to McKinsey, 58% of organisations embedded at least one AI capability into a process or product (Cam, 2019). By integrating AI into business holistically across an organisation, it gains the potential to create competitive advantages and strengthen organisational innovation capabilities (Cockburn et al., Fountaine et al.

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How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Pursue executive endorsement.