Remove its-time-for-a-chief-ecosystem-officer
article thumbnail

What Growth Marketers Can Learn From Partnership Leaders

Impact

C-suite titles are a mirror of our current business priorities, and when they change, it is a signal that new threats or opportunities have entered the business landscape. Consider the Chief Data Officer, Chief Diversity Officer, or Chief Compliance Officer, and what the creation of those titles signified about social and economic shifts.

article thumbnail

From affiliate networks to modern partnerships — an evolution in the works

Impact

As the latter became more popular across college campuses, in homes, and at places of business in the mid-1990s, so, too, did the pre-partnership era of affiliate networks and their revenue-generating ways. These qualities are the reason why partnerships are on the rise. It can work, but typically for only a top few.

Retail 52
article thumbnail

Ultimate guide to SaaS affiliate marketing

Impact

To grow your user base, it’s critical to find a way to break through the noise. This guide will help you understand how to use affiliate marketing and partnerships to do just that. A deeper look at SaaS affiliate marketing Why create a referral partnerships program for SaaS? How can your SaaS company stand out?