Tue.Aug 16, 2022

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5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

Not so long ago, B2B software sales involved complicated, time-consuming transactions between an individual (most likely in IT) and a software company. Times have changed quite a bit. In some ways, B2B buying has gotten more complex, with increased scrutiny on enterprise software budgets and purchasing cycles that have become longer than ever. Buying committees are also growing in size as procurement processes become more rigid.

Finance 52
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LaVoieHealthScience Bolsters Commercial Strategic Communications Expertise with the Hiring of Deborah Plumstead as Vice President

LaVoie Health Science Blog

BOSTON & NEW YORK, August 16, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Deborah Plumstead as Vice President of Health Communications. Ms. Plumstead brings over 20 years of experience leading product and corporate public relations initiatives for companies in the pharmaceutical, biotechnology, and medical device sectors.

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7 Benefits of Connected Services Organizations

Planview Blog

A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. The journey towards becoming a connected services organization is a continuum that captures and tracks progression from traditional, focused on generating profit as a singular business unit (weakest link), to a connected business unit operating as a strategic enabler for t

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5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

Not so long ago, B2B software sales involved complicated, time-consuming transactions between an individual (most likely in IT) and a software company. . Times have changed quite a bit. In some ways, B2B buying has gotten more complex, with increased scrutiny on enterprise software budgets and purchasing cycles that have become longer than ever. Buying committees are also growing in size as procurement processes become more rigid.

Finance 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 affiliate program details to nail down before you start your affiliate program

Impact

Affiliate programs boost your revenue without the overhead of a dedicated sales team. But successful affiliate programs , even retail ones, don’t happen overnight. Much of the most critical work occurs before you sign your first affiliate or make your first sale. . Before launching your affiliate program, you need a solid action plan to understand your market, build relationships, and scale your program. 10 questions to answer before launching your affiliate program. 1.

Retail 52

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IFRS 17 Overview: What Is It For? Who Is Affected? Why Should You Care?

TRG Blog

International Financial Reporting Standard IFRS 17 was issued on 18 May 2017 by the International Accounting Standards Board.

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The 17 UN Sustainable Development Goals - SDG-5 – Gender Equality

Hype

During the 2015 United Nations Summit, the international community adopted 17 Sustainable Development Goals (SDGs) under the United Nations (UN). Our new blog series will take you through the 17 UN Sustainable Development Goals in detail: What drives each one? Why is it important? How is it implemented? Which measures and actors make a difference here?

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CrowdStrike Applauded by Frost & Sullivan for Addressing Evolving Cyber Threats with Its Endpoint Security Solutions

Frost & Sullivan

SAN ANTONIO, TX. – August 16, 2022 – Frost & Sullivan recently assessed the global endpoint security industry and, based on its findings, recognizes CrowdStrike with the 2022 Global Endpoint Security Technology Innovation Leadership Award. The company brings artificial intelligence and machine learning to endpoint security to provide unparalleled prevention of malware attacks on and off networks.

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