5 Things We Learned About B2B Software Buying Trends from the CMO of G2
Tackle.io
AUGUST 16, 2022
Not so long ago, B2B software sales involved complicated, time-consuming transactions between an individual (most likely in IT) and a software company. Times have changed quite a bit. In some ways, B2B buying has gotten more complex, with increased scrutiny on enterprise software budgets and purchasing cycles that have become longer than ever. Buying committees are also growing in size as procurement processes become more rigid.
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