Rigsbee Research
SEPTEMBER 12, 2019
? [link] Ed Rigsbee, CSP, CAE, interviews Dwight Holcomb, author, “The Lean CMO-How Small Marketing Budget Can Produce Big Results” featuring Five Marks of the Lean CMO 1. Always Learning 2. Lightning-Fact Results 3. Positive ROI 4. Know Your Niche 5. Efficient and Effective Campaigns Three Codes to Thinking Lean 1. Asking the Right Questions […].
Alliance Strategy
SEPTEMBER 22, 2019
By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. This 35 minute video covers: The post Managing Ecosystems — ASAP Webinar appeared first on Alliance Strategy.
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Partnership on AI
SEPTEMBER 16, 2019
The integration of AI into the workplace poses a range of opportunities, as well as complex challenges. Not the least of these is the issue of worker well-being – specifically, developing best practices for promoting the well-being of all workers alongside AI’s introduction. This topic is a key aspect of PAI’s mission, and was at the center of a two-day workshop co-hosted by PAI and the Ford Foundation in New York in August, 2019.
Phoenix Consulting Group
SEPTEMBER 16, 2019
In early 2018, my colleague Laura Powers, an Agilest Icon, and I held a workshop on Agile Partnering. One of our attendees was Kristina Scott, Sr. Director Partner Enablement, Marketing, Operations at Seclore. Seclore is an emerging security software startup with a broad ecosystem of channels, technology alliances and OEMs. A year after the workshop, Kristina remarked “Thinking back to the workshop, I’ve come to appreciate that “we need all of our alliances to be agile.”.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impartner
SEPTEMBER 20, 2019
“The number one factor driving successful referral programs is a fully-engaged advocate base.” Developing software in-house is always a risky business. This is as true for referral programs as it is for other types of software systems. Marketing lead-gen teams must fight through stormy weather when having to design requirements from scratch while simultaneously navigating the turbulent waters of IT concerns and project priorities.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
SamePage
SEPTEMBER 24, 2019
Teams in Samepage are where most of your work gets done, so it naturally makes sense for us to improve how you're able to work inside of your teams. Among the dozens of small improvements we make every month, two stand out for making life easier for our users. Language.
SFE Partners
SEPTEMBER 29, 2019
One proven way B2B firms are scaling revenue is by evolving how they think about inside sales pipeline generation. But even if you know the best practices that guarantee telemarketing success , executing them is another matter. To do inside sales right requires expertise and resources that you might not have right now.
Partnership on AI
SEPTEMBER 27, 2019
Despite many years of awareness of the problem, the AI and technology field at-large continues to suffer from a severe lack of ethnic, gender, and cultural diversity. This ongoing crisis is particularly pronounced within the technical teams designing the next generation of products – products that impact people from a wide range of backgrounds, often different from the teams developing them. .
Compass Point
SEPTEMBER 18, 2019
. Ready to build a business that can run without you? Register for a ValuePoints Workshop! APPEELING FRUIT. How this owner and his daughter grew a business that had their competition calling. Business Challenge: From a small startup to a multi-million dollar business, this owner began looking to the future. While the company was growing, it was not in a sustainable way.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impartner
SEPTEMBER 13, 2019
” Research on referral program success rates shows that broad promotion of a company’s referral program is a significant step in getting customers to refer multiple times. “ Organizations looking to develop a referral program have a lot to consider. Everything from finding the appropriate technology to determining the best date for launch to figuring out their reward structure, it all takes deliberate thought to make sure the right decisions are made.
Chaneltivity
SEPTEMBER 17, 2019
Charlotte, North Carolina, – September 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that Edgeworth Security, a video monitoring solutions company using artificial intelligence, machine learning, military-grade analytics, and cyber intelligence techniques to transform the security industry, has selected Channeltivity to provide their PRM solution in support of their channel growth strategy.
Dinkel Business Development
SEPTEMBER 16, 2019
In 2012, 15% of accredited business graduate schools offered a curriculum in sales. In 2016, the probability that a college graduate, regardless of their major, would work in sales at some point in their careers, was greater than 50%. In 2016, less than 100 of the roughly 4,000 US colleges had sales programs or even sales courses. So, we are left to ponder the impact on business when only a small fraction of the 170,000 yearly MBA grads or the approximately two million undergrads know anything a
Channel Assist
SEPTEMBER 30, 2019
The best channel programs will always have a blend of personas that you need to manage effectively.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partnership on AI
SEPTEMBER 24, 2019
As we enter our third year as a global multi-stakeholder non-profit focused on the creation and dissemination of best practices in AI, PAI is proud to announce the admission of 11 new Partners to our coalition. The addition of these 11 new Partners brings PAI’s multistakeholder coalition to 100 organizations, representing some of the world’s leading academics, civil society organizations, technology companies, nonprofits and policy groups, active on five continents and in 12 countries. .
Partnership on AI
SEPTEMBER 9, 2019
Policy Paper Provides Recommendations for Policymakers and the International AI/ML Community. San Francisco, CA, September 10, 2019 – The Partnership on AI (PAI) today published a paper to address the challenges experienced by the global artificial intelligence and machine learning (AI/ML) community in obtaining visas. Based on input from PAI Partners , AI practitioners, and PAI’s own research, this paper offers recommendations that will enable multidisciplinary AI/ML experts to collaborate with
Partnership on AI
SEPTEMBER 25, 2019
AI systems promise to augment human perception, cognition, and problem-solving abilities. They also pose risks of manipulation, abuse, and other negative consequences, both foreseen and unintended. Today’s AI technologies interact with humans increasingly often and in varied contexts and modalities – a human might seek mental health services from a chatbot, use autonomous vehicles for transportation, and even learn from an intelligent tutoring system.
Impartner
SEPTEMBER 11, 2019
Impartner PRM customers worldwide report an average channel revenue increase of 32.3 percent and 29 percent decrease in administrative costs. Seventy-eight percent of top corporations also say Impartner’s Partner Relationship Management solution helps them create a partner experience that’s a competitive advantage. Salt Lake City – September 11, 2019 – Impartner , the fastest-growing and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced the resul
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Impartner
SEPTEMBER 5, 2019
Impartner Partner Relationship Management Helps PrinterLogic scale their channel, delight partners and gain insight into partner performance. Salt Lake City – September 5, 2019 – From deep in the heart of Utah’s Silicon Slopes, a seemingly endless stream of innovative tech companies continues to emerge, including PrinterLogic, a serverless printing infrastructure innovator.
Partnership on AI
SEPTEMBER 8, 2019
The post Visa Laws, Policies, and Practices: Recommendations for Accelerating the Mobility of Global AI/ML Talent appeared first on The Partnership on AI.
Partnership on AI
SEPTEMBER 25, 2019
The post Human-AI Collaboration Trust Literature Review – Key Insights and Bibliography appeared first on The Partnership on AI.
Partnership on AI
SEPTEMBER 25, 2019
The post Human-AI Collaboration Framework & Case Studies appeared first on The Partnership on AI.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Channel Assist
SEPTEMBER 10, 2019
Here are some tips to get it done right.
Chaneltivity
SEPTEMBER 5, 2019
Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal to your partner’s success, including 4 specific ways to keep partners logging in. The article also includes samples of both an effective and poor portal to use as inspiration for laying out yours. It also includes a list of the most commonly used links within portals, including Deal Registration , Training , Pricing , and more. “The home page of your partner port
Partnership on AI
SEPTEMBER 12, 2019
Developing best practices for emerging technologies, and making sure that they are put into play, is a challenging and often inaccessible goal for many organizations – especially for complex and unsolved topics such as AI ethics. The process consumes time and resources, often without a blueprint for how to proceed or clear definition of success.
Impartner
SEPTEMBER 25, 2019
“Users report improvements on everything from deal registration, sales enablement, onboarding, training and marketing that help accelerate performance.” . . Author: Dave R Taylor, CMO, Impartner. As a business executive, you know how rare it is to find a single business “lever” that, when pulled, will deliver 5% or 10% growth. You work hard to find process enhancements that will yield even a 1% or 2% increase in revenue.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Partnership on AI
SEPTEMBER 5, 2019
Advances in AI and computer graphics over the last several years are now being harnessed to create, modify, and disseminate modified or fabricated images, audio, and video content, often referred to broadly as synthetic media. These new content generation and modification capabilities have significant, global implications for the legitimacy of information online, the quality of public discourse, the safeguarding of human rights and civil liberties, and the health of democratic institutions—espec
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