Peter Simoons
MAY 25, 2025
“We created an alliance, but were not seeing the return we expected.” It’s all about strategic partnership readiness and it’s frustrating, especially when the alliance began with optimism and enthusiasm. Its even harder when the people involved genuinely like each other, yet no one can quite pinpoint whats going wrong. Still, this situation is all too common.
Stellar Partnerships
MAY 18, 2025
A friend once met Bill Clinton at a gala event. Wary of his reputation as a hard dog to keep on the porch (thanks Hillary), she approached the meeting with a high degree of suspicion. But at the end of five minutes, she was so smitten that she wanted to book a hotel room after the entree was served. Why? In addition to his famous charisma, he made her feel like she was the only person in the room.
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Channel Insider
MAY 30, 2025
Sustainability and other initiatives are often deemed nice to have components of a companys more highly prioritized business objectives. At MSP-focused workflow automation vendor ScalePad, those culture initiatives take center stage in driving business value forward, according to Chantelle Turton, the companys chief people officer. Turton shared more about the companys programs with Channel Insider.
INSEAD Knowledge
MAY 12, 2025
Some combinations just work: a playlist of the years top techno tracks; a compilation of short stories about famous entrepreneurs; a flight of Japanese whiskies. Then, there are others that may seem a little strange, like a lone oil painting in a sculpture exhibition or a bright green ensemble in a fashion collection of otherwise muted hues.Many new products, services and ideas often amalgamate unrelated elements.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
MAY 27, 2025
Partner marketing has undergone a seismic transformation. Once a tactical extension of the sales process, partner marketing now sits at the core of strategic go-to-market execution. As digital acceleration reshapes how businesses operate, communicate, and buy, outdated practices can no longer support the scale and complexity of modern ecosystems. Brands can no longer treat partners as passive collateral and campaign kit recipients.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
COO Alliance
MAY 30, 2025
Are you confident in your decision-making skills as a leader? In leadership roles, effective decision-making can be the difference between success and failure. But it’s not just about intuition it’s a skill you can master with the right strategies. 1. Define Clear Objectives for Strategic Decisions Before making any decision, its essential to clarify your goals.
Stellar Partnerships
MAY 25, 2025
Kids are the most brutal critics. Perhaps thats why so many people prefer dogs; they dont care if youre dressed badly or havent cleaned the house, youll still get a warm welcome and undying love. My daughter is a teacher and she sees what kids write in their daily diaries. They are startlingly frank about their familys shortcomings. Dad ate all of the Doritos last night and blamed the dog, Mum burned the breakfast again, Aunty Kate drank five beers and fell off her chair.
Channel Insider
MAY 21, 2025
NVIDIA is partnering with several major computer companies to help businesses move from traditional computing systems to more powerful and efficient GPU-based hardware to better handle todays large and demanding workloads. The proposed moves would happen using NVIDIAs new RTX Pro servers that are powered by its Blackwell architecture. Announced at Computex 2025, these new servers are designed to handle all kinds of business workloads from AI assistants to simulations and design work without ne
Binfire Collaboration Blog
MAY 14, 2025
More organizations are adopting hybrid cloud environments to balance the flexibility of cloud platforms with the control of on-prem infrastructure. This model offers better scalability, cost management, and workload distribution. But it also creates new challenges. With data and applications spread across multiple systems, security teams have to protect a wider attack surface.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
MAY 30, 2025
EQ + AI: The New Formula for Partner Ecosystem Success In this episode of ZINFIs podcast series, Sugata Sanyal , Founder & CEO of ZINFI, hosts Jason Glass , Global Head of Partner Sales at SugarCRM, for a deep dive into the next wave of innovation in the partner ecosystem. The two explore how emotional intelligence (EQ) and artificial intelligence (AI) are not just shaping go-to-market strategies but redefining leadership, operations, and revenue growth.
Impact
MAY 30, 2025
While consumers intuitively weave between content and shopping experiencessuch as using TikTok for discovery before purchasing on Amazonmost brands continue operating in disconnected silos, measuring creator partnerships with outdated metrics while keeping retail media in a separate performance bucket. Lets examine why authentic creator partnerships need to be a part of every brands marketing mix and how to implement actionable strategies for measuring impact across the entire customer journey,
Chaneltivity
MAY 30, 2025
I just dont see the value of the channel. Why should I share deals with partners? Can you explain what you do again? We can hear you grinding your teeth from here. Misconceptions about the channel are so ingrained that its really tough to convince your peers and senior leaders that partners can have a huge impact. Not only on revenue, but on your companys brand presence, product roadmap, and expansion plans, too.
Stellar Partnerships
MAY 4, 2025
When youre pregnant you search for tips to navigate this new journey. What to Expect When Youre Expecting supposedly gives you a detailed roadmap for popping out a baby. You dream of a beautiful human, adored by friends, top of the class and on track for a Nobel prize. But real humans are complex and unpredictable. That ideal child didnt read the manual on sleep patterns, has its own preferences about food and tramples on your attempts at gentle parenting.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Tishkoff
MAY 29, 2025
Readers who manage commercial disputes often ask whether they can monitor a Washtenaw County Circuit Court file without visiting the clerks counter. Online casesearch tools now answer most daytoday status questions, and they do so at no cost. This article explains where those tools live, what information they deliver, and why certified records still matter when evidence or deadlines are on the line.
Channel Insider
MAY 14, 2025
Data infrastructure company NetApp and Intel have partnered to deploy NetApp AIPod Mini, a solution to streamline enterprise adoption of AI inferencing. The two companies are addressing challenges involved with deploying AI, such as cost and complexity, at the department and team level. Integrated AI inference from two tech powerhouses Through this partnership, NetApp and Intel will be able to provide organizations with an integrated AI inferencing solution built on an intelligent data infrastru
ZinFi
MAY 18, 2025
Building Scalable, Trust-DrivenPartner Ecosystems In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, is joined by Bryn Jones , Co-founder and CEO of PartnerStack. Together, they explore the evolution of partner ecosystems and how trust, transparency, and scalable infrastructure redefine the future of B2B partnerships.
Compass Point
MAY 30, 2025
One year. 365 days. And wow , what a ride. This time last year, I officially joined the Compass Point team not just as a family member cheering from the sidelines, but as a full-fledged part of the crew. Since then, Ive learned more than I ever expected about our clients, about the family business space, about myself, and yes, about working with your dad every single day.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Mindmatrix Blog
MAY 14, 2025
Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. These distinct relationships require tailored strategies, workflows, and systems to succeed. Thats why having the right PRM software is crucial. Traditional Partner Relationship Management platforms were built for the channelstructured programs, repeatable sales motions, and programmatic incentives.
Stellar Partnerships
MAY 12, 2025
Committing to a new role is a big step. Its like choosing a school for your child: you hope theyll be happy, supported to grow and surrounded by nice people. But things dont always work out as planned and sometimes you need to call it a day and move on. Corporate partnership roles are usually better paid than the average fundraiser, attract people with a broad mix of skills and highly sought after.
Pearlman + Pearlman
MAY 13, 2025
Are you planning to start a non-profit organization and looking to obtain your tax-exempt recognition as soon as possible? If youve submitted Form 1023 or are preparing to do so, you might consider requesting expedited processing. Unsurprisingly, the IRS has not been immune to the recent churn within the federal government workforce. Over the past year, wait times for processing Form 1023 have been anywhere from 7.5 to 9 months.
Channel Insider
MAY 6, 2025
SecurityScorecard recently launched MAX Workstation, a solution for service providers managing supply chain cyber risk for their clients. MAX is already the companys fastest-growing product This new solution enables service delivery teams to utilize AI to enable detection and response across clients extended supply chain to drive new revenue and retention.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Tishkoff
MAY 29, 2025
Filing a claim in Small Claims Court in Washtenaw County, Michigan, provides a streamlined avenue for resolving disputes involving modest sums of money. This process is designed to be accessible to individuals without legal representation, offering a cost-effective and efficient means to seek justice. Whether you’re a resident of Ypsilanti, Ann Arbor, or any other part of Washtenaw County, understanding the steps involved can empower you to navigate the small claims process with confidence
Frost & Sullivan
MAY 30, 2025
Climate urgency, resource scarcity, and industrial reuse pressures are converging to reshape the global water treatment landscape. In this dynamic environment, top innovators such as DuPont, Veolia, ZwitterCo, Cembrane, and Memsift are leading the charge, pushing the boundaries of membrane technology to enable smarter, more sustainable solutions. According to Frost & Sullivans latest Frost Radar: Water and Wastewater Treatment Membrane Solutions, 2025 , the membrane market is set to reach $2
ZinFi
MAY 29, 2025
AI Disrupts Telco: Channel and Workforce Impact In this high-energy episode, Sugata Sanyal , Founder & CEO of ZINFI, hosts Kameron Olsen , a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience in the telecom channel, covering everything from analog phones to SaaS-based UCaaS platforms.
ClearPoint Strategy
MAY 30, 2025
Strategic planning is no longer confined to leadership retreats. Organizations are embedding strategy across every department, creating alignment and empowering teams.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Impact
MAY 6, 2025
As a content creator, the moment your social media posts start generating incomewhether through brand deals, affiliate links, or even free productsyou’ve officially entered the business world in the eyes of the IRS. And with that shift comes tax obligations that can feel overwhelming if you’re unprepared. Understanding taxes isn’t just about avoiding penalties.
Channel Insider
MAY 14, 2025
Cato Networks, a leader in SASE solutions, recently announced a new capability to transform IT operations with Cato Autonomous Policies. Engine aims to analyze and improve SASE policies The new capability is built into the Cato SASE Cloud Platform. It is a SASE-native policy analysis engine built to optimize and improve all SASE policies, including security, access, and networking.
Market Source Inc
MAY 30, 2025
Theres gold in your long-tail partnerswho make up 20% of your channel revenue. They may be small, but theyre yours, and their potential is mighty. If youre not ready to give up 20% of your revenue, read on. The post How to Maximize Long-Tail B2B Channel Partner Revenue Part 1 appeared first on MarketSource.
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