March, 2022

Don Corleone’s Guide to a Strong Network

Partners Preceptors

By John Ricco, MPA, CAE. Convention season is about to kick into high gear. Now that in-person meetings are a “thing” again, many of us will attend events where we hope to create and cultivate relationships.

The Benefits of a Collaborative Culture

Peter Simoons

When we talk about alliances, we tend to focus on the external component: collaborating with other organisations. By itself that is correct, after all alliances are collaborations between two or more organisations to accomplish a goal that one of the organisations cannot achieve on its own.


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How hyperscalers can capitalise on the edge

Compare The Cloud

The rapidly growing demand for edge computing in the UK presents major cloud providers with significant opportunities once they form new strategic partnerships to overcome the latency problem. Edge computing is all about low latency.

10 wishes for International Women’s Day

Stellar Partnerships

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

The Definitive Guide to B2B Podcasting in 2022

Jake Jorgovan

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. This guide begins with the basics, like the definition of a B2B podcast and why you should consider making one.

Energy 206

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PAI Developing Ethical Guidelines for Synthetic Media

Partnership on AI

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Partner Assessment (or will you just make it work?)

Peter Simoons

In a conversation with an alliance executive from a pharma company recently, the exec said to me “ We don’t do partner assessment, we’ll just make it work ”. His motivation for this remark was that he couldn’t afford to disqualify a partner if some of their skills were a good fit.

Attacks are inevitable, but criminal success is not

Compare The Cloud

When a cybercriminal strikes, we’re quick to believe that they’re a highly skilled and sophisticated threat actor with an extensive toolbox of weapons to hack through a network perimeter. But this often isn’t the case.


Avoiding the burnt chop

Stellar Partnerships

Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. Avoid the burnt chop” she said. I was baffled, thinking she was giving me well-meaning cooking advice, but it turned out to be a common Australian syndrome.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Top Podcast Equipment, Gear, and Microphones in 2022

Jake Jorgovan

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows.


Be Partner Ready

And just like that – Autumn is upon us. It’s my favourite season. Harvest festivals, a crisp orange carpet on my driveway, cooler temperatures, shorter days, cosy nights in front of the fire sipping a Pinot.

Enterprise Needs and Consumer Wants Propel Demand for 5G Network Infrastructure

Frost & Sullivan

San Antonio – Mar. 30, 2022 – Frost & Sullivan’s recent analysis of the global 5G network infrastructure landscape finds that global demand for 5G network infrastructure by communication service providers (CSPs) is considerable and driven by consumer and enterprise needs.

Hearst’s Good Housekeeping Boasts Record Affiliate Revenues


The post Hearst’s Good Housekeeping Boasts Record Affiliate Revenues appeared first on


Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Fighting the Ransomware That Seeks Out Your Data

Compare The Cloud

When 30 countries get together to discuss a problem, you know it’s serious. Last October, the US hosted a multi-country meeting to discuss an online scourge: ransomware.


Corporate partner or charity competitor?

Stellar Partnerships

Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its deep recesses an antique gem: a Sony Walkman. Back in the 1980s and 1990s it was the height of fashion, kickstarting a whole new era of walking for exercise.

Top Native Mobile App Development Companies & Agencies

Jake Jorgovan

Businesses choose to launch a mobile app for a variety of reasons. These include bringing more value to their customers, boosting growth, solving a specific business problem, and increasing customer engagement. However, to accomplish these goals, mobile apps need to be built with scalability in mind.

Five Pillars of Team Building for Extraordinary Businesses


Every team, strong or weak, tells the story of its leadership. As co-authors Steve Gruenert and Todd Whitaker stated: “The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.”

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

ServicePower Recognized for Field Service Management Excellence and Customer Value Leadership

Frost & Sullivan

Today’s field service worker is firmly positioned on the front line, often offering the only opportunity a company has to interact face-to-face with its customers.

Microsoft Introduces Point-Based Program

The 2112 Group

The new Microsoft Cloud Partner Program will radically change how the vendor works with solution providers, likely reducing the companies in its channel ranks. By Larry Walsh .

Why do digital transformation programs fail?

Compare The Cloud

For all the talk of companies accelerating business transformation and moving to the cloud, there are still many firms grappling with how they will achieve operational efficiency and move processes online.

Hitting a corporate partner’s hot spots

Stellar Partnerships

My border collie knows how to push my buttons. Whenever I reach for my runners, she waits by the door in the hope that I need a companion for my travels. But she really comes into her own at dinner time. She knows she’s not supposed to scrounge at the dinner table.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Emotion, Negotiation, and the ‘Great Resignation’: Vantage Voices

Vantage Partners

How can a tool for managing emotions during negotiations also help retain valued employees amidst “The Great Resignation”? As David Olsen explains in the latest episode of the Vantage Voices podcast series, “People want to feel appreciated. They want clarity with regard to what their role is.

Breaking the bias: How to cheer, champion, and support women in the workplace


March is Women’s HERstory Month (WHM), a time dedicated to highlighting women’s historical and present-day contributions to society. WHM is celebrated annually in the United States, Canada, the United Kingdom, and Australia.

Impact of the Russia-Ukraine Crisis on Aviation Supply Chains

Frost & Sullivan

The crisis in Ukraine has turned into a war of attrition. International support for the Ukrainian cause has been humanitarian aid, lethal aid, and financial aid. Economic sanctions and airspace closures to Russian airlines and aircraft have significantly impacted the aviation supply chain.

Tackle Named on Forbes America’s Best Startup Employers 2022 List

Boise, ID – Mar. 8, 2022 – , a software company dedicated to helping software providers generate revenue through the clouds, has been awarded a spot on the Forbes list of America’s Best Startup Employers 2022. This prestigious award is presented by Forbes and Statista Inc.,

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

A Cut Above the Rest: Extraordinary Businesses Begin with Extraordinary Leadership


What is extraordinary leadership? What makes an extraordinary business owner stand out above the multitude of mediocre leaders that have come before him? Being extraordinary—pursuing something extraordinary—is a mindset.


Inforum 2022 - We Speak Your Language

TRG Blog

Inforum is an annual customer event organised by Infor , one of the leading providers of industry-specific enterprise software, serving a multitude of organisations in manufacturing , distribution, healthcare, automotive, aerospace and defence, public sector and more.


What is Customer-Centricity - and Why Does It Matter?

Vantage Partners

Originally published in California Management Review Insights — 26 September 2021. Sales, Account Management & Customer-Centricity