March, 2022

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Don Corleone’s Guide to a Strong Network

Partners Preceptors

By John Ricco, MPA, CAE. Convention season is about to kick into high gear. Now that in-person meetings are a “thing” again, many of us will attend events where we hope to create and cultivate relationships. You owe it to yourself and your organization to do so, but let’s face it, many of us are not good at growing and maintaining a mutually beneficial network of colleagues — you may want to go to the mafia for help.

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The Benefits of a Collaborative Culture

Peter Simoons

When we talk about alliances, we tend to focus on the external component: collaborating with other organisations. By itself that is correct, after all alliances are collaborations between two or more organisations to accomplish a goal that one of the organisations cannot achieve on its own. So we do need external parties! However, alliances have a strong internal component as well and that is about internal collaboration, or in broader terms, it’s very much also about a company’s culture. .

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How hyperscalers can capitalise on the edge

Compare The Cloud

The rapidly growing demand for edge computing in the UK presents major cloud providers with significant opportunities once they form new strategic partnerships to overcome the latency problem. Edge computing is all about low latency. It means bringing low latency, high-capacity connectivity to all areas of the country so organisations can use advanced, data-intensive applications, regardless of location.

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10 wishes for International Women’s Day

Stellar Partnerships

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist. Is that the best way to depict one of the biggest struggles for human rights across the world? On International Women’s Day 2022 I wonder how many women out there have been busy organising events for their organisation?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Definitive Guide to B2B Podcasting in 2022

Jake Jorgovan

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. This guide begins with the basics, like the definition of a B2B podcast and why you should consider making one. Then, we delve into more advanced topics like guest outreach, promotion, and more. If you have a goal to start a B2B podcast in 2022, here’s everything you need to know, things you should avoid, and how to get your podcast out there.

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The Demise of PRM As You Know It

Partner Path

The misunderstood and often overlooked partner portal is (and always has been) the digital face of partner engagement. As decades have passed, technology platforms struggle to BE more and DO more to support partner growth These changes have made PRM (Partner Relationship Management) almost unrecognisable. The death of your parents’ PRM has given birth to a new digital experience to engage, empower and manage the ever-evolving partner ecosystem.

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Prioritizing technology transformations to win

McKinsey & Company

Our latest IT survey confirms the accelerating pace of at-scale core technology transformations. The road map for success reflects the practices and capabilities of leading companies.

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Attacks are inevitable, but criminal success is not

Compare The Cloud

When a cybercriminal strikes, we’re quick to believe that they’re a highly skilled and sophisticated threat actor with an extensive toolbox of weapons to hack through a network perimeter. But this often isn’t the case. On more occasions than perhaps we’d like to admit, sensitive information is left out in the open, just waiting to be discovered. . Cybercriminals often target the low hanging fruit, and so by leaving databases exposed and neglecting basic cyber hygiene practices, businesses are ma

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Avoiding the burnt chop

Stellar Partnerships

Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. “Avoid the burnt chop” she said. I was baffled, thinking she was giving me well-meaning cooking advice, but it turned out to be a common Australian syndrome. It’s a reference to mothers commonly allowing everyone else to have what they want and making do with what’s left.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top Podcast Equipment, Gear, and Microphones in 2022

Jake Jorgovan

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm.

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Sales Numbers Are Up? It May Only Be Inflation

INSEAD Knowledge

Managers need proper information systems to decipher the real causes of any bump in sales revenue and decide whether investments are required.

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PAI Developing Ethical Guidelines for Synthetic Media

Partnership on AI

Share. Our Blog. /. Blog. Synthetic and Manipulated Content. PAI Developing Ethical Guidelines for Synthetic Media. Claire Leibowicz. March 10, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. The technologies that make synthetic forms of media like deepfakes possible can and will be used to manipulate, harass, and misinform.

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IoT comes of age

McKinsey & Company

McKinsey research shows that adoption of IoT technologies has increased exponentially the past five years—but successful implementation still eludes some. Here’s how to get it right.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Fighting the Ransomware That Seeks Out Your Data

Compare The Cloud

When 30 countries get together to discuss a problem, you know it’s serious. Last October, the US hosted a multi-country meeting to discuss an online scourge: ransomware. The problem is getting so bad that it isn’t just costing companies millions each year – it’s also threatening critical national infrastructure. So what is it, why has it become such a problem, and what do we do about it next?

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Corporate partner or charity competitor?

Stellar Partnerships

Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its deep recesses an antique gem: a Sony Walkman. Back in the 1980s and 1990s it was the height of fashion, kickstarting a whole new era of walking for exercise. Sony thought they owned the market- until 2001 when Apple launched the iPod.

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Top Native Mobile App Development Companies & Agencies

Jake Jorgovan

Businesses choose to launch a mobile app for a variety of reasons. These include bringing more value to their customers, boosting growth, solving a specific business problem, and increasing customer engagement. However, to accomplish these goals, mobile apps need to be built with scalability in mind. Though there are various development approaches, native mobile app development reigns supreme when it comes to functionality, scalability, performance, and security.

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Venture Capital Crucial to Push for ‘Ethical’ AI and Tech Standards

INSEAD Knowledge

Venture capitalists’ role as funding source and mentor of tech start-ups makes them uniquely placed to press for more responsible use of technology.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Strategic Disruption That Works

Thinkers 50

Jonathan Brill is a globally recognized advisor and speaker on successful innovation under uncertainty. The author of Rogue Waves: Future–Proof Your Business to Survive and Profit From Radical Change (McGraw-Hill, 2021), he was the Global Futurist at HP and the managing partner of innovation firms that generated $27 billion in new revenue for clients.

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Five steps to improve innovation in the insurance industry

McKinsey & Company

Insurance executives are recognizing the power of innovation to accelerate the pace of company change. Yet for innovation to deliver long-term value, it must become embedded in a carrier’s DNA.

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Why do digital transformation programs fail?

Compare The Cloud

For all the talk of companies accelerating business transformation and moving to the cloud, there are still many firms grappling with how they will achieve operational efficiency and move processes online. After all, it’s complex and expensive to move to the cloud, integrate apps and ensure the supporting culture, structure, security, and governance are in place. .

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A10 Networks Recognized by Frost & Sullivan for Providing Sophisticated Cybersecurity Multi-Cloud Solutions

Frost & Sullivan

SAN ANTONIO — March 28, 2022 — Based on its recent analysis of the Global DDoS Mitigation Industry, Frost & Sullivan recognizes A10 Networks with the 2021 Customer Value Leadership Award for delivering secure business applications for multi-cloud environments. A10 Networks provides scalable and secure applications to enable companies and service providers to automate application management, simplify multi-cloud complexity, gain detailed business performance insights, and secure 5G?

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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A Day in the Life of a Planview Software Development Engineer Test Manager

Planview Blog

March is Women’s history month. It is a time where we can reflect on all the powerful women who have and continue to advocate for equality and change. At Planview, we believe women in tech are the future and Geetika Gagneja is a part of Planview’s past, present, and future. For this month’s blog spotlight , we are going to travel to Bangalore and follow Geetika to spend a day in the life of a Software Development Engineer Test manager.

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Designing a Circular Business Strategy That Works

INSEAD Knowledge

To avoid costly mistakes due to overly optimistic assumptions, a good understanding of the market and the product is needed.

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What is Co-branding?

Mindmatrix

What is Co-branding? Co-branding is the process of leveraging another company or partner’s brand to promote a product or service. This is typically done through joint marketing activities, assets and content. Both, companies and their partners can benefit greatly from co-branding. . How does co-branding help? Co-branding helps companies and partners join forces and use the synergy to market and sell their products/services better.

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Autonomous supply chain planning for consumer goods companies

McKinsey & Company

To capitalize on analytics, consumer packaged goods organizations—especially in Asia—can build an integrated system with the power to oversee and control the entire supply chain from end to end.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Thinkers50 Radar 2022: Gorick Ng

Thinkers 50

Gorick Ng is the bestselling author of The Unspoken Rules: Secrets to Starting Your Career Off Right. A first-generation college student himself, Gorick graduated from Harvard College and Harvard Business School. He worked in management consulting before becoming a career advisor. He was named one of Time magazine’s top twenty-five future leaders from around the world.

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Impact of the Russia-Ukraine Crisis on Aviation Supply Chains

Frost & Sullivan

The crisis in Ukraine has turned into a war of attrition. International support for the Ukrainian cause has been humanitarian aid, lethal aid, and financial aid. Economic sanctions and airspace closures to Russian airlines and aircraft have significantly impacted the aviation supply chain. Impact on Supply Chain. The aviation supply chain is highly dependent on raw materials from many countries, including Russia.

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Tackle Named on Forbes America’s Best Startup Employers 2022 List

Tackle.io

Boise, ID – Mar. 8, 2022 – Tackle.io , a software company dedicated to helping software providers generate revenue through the clouds, has been awarded a spot on the Forbes list of America’s Best Startup Employers 2022. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.