Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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Alliances Don’t Last Forever!

Peter Simoons

When we create alliances, we generally do so with the intention of building a long-term relationship with our alliance partner, but remember, alliances don’t last forever. Circumstances will change and those changes might make the alliance obsolete, as the alliance no longer serves the original purpose for which it was created. In other cases, we see that circumstantial changes require the alliance to change, as the old alliance design is no longer the optimal design to create synergy between th

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AI: 4 uses for better partnerships

Stellar Partnerships

There is a lot of buzz around Chat GPT right now. Woo, shiny new toy – I’m there faster than a magpie in swooping season. Yes, my name is Sharon and I’m 100% sucked into using AI technology now. I went down a rabbit hole the other night having fun with Chat GPT and asked it to write a song about Stellar Partnerships. Linda almost fell off her chair laughing and replied saying Beyonce’s Grammy record will be safe.

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5 recommendations to build strong internal partnerships

Remarkable Partnerships

Now we are in the cost-of-living crisis it has never been so important to maximise your corporate partnerships potential by building strong internal partnerships. Our experience shows that involving your colleagues is probably the greatest factor determining your success. Partnerships often demand short deadlines and have ambitious targets, so you need to ensure everyone is onboard.

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There are No Wrong Questions

Compass Point

My purpose is to help companies like yours not only grow the bottom line but to be a great place to work as well. I get excited when working with people who are passionate, like me, about what they do. In order to help companies grow, I need to question them, which works out well for me because I love to ask questions. My colleagues at Compass Point can attest to this.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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IMPALA article featured in IEEE Spectrum Magazine

ISTO / IEEE

Big Data Could Accelerate Drug Approvals Roche and other pharmaceutical companies work together to streamline the QA process KATHY PRETZ 14 FEB 2023 It can take up to 15 years to get a new drug through the regulatory-approval process before it becomes available to patients. One of the reasons is the time it takes to analyze the mountains of data generated by clinical trials about the efficacy and safety of the product.

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May Mobility Applauded by Frost & Sullivan for its Leadership Position in the Autonomous Shared Mobility Market

Frost & Sullivan

SAN ANTONIO, TX. – February 16, 2023 – Frost & Sullivan recently assessed the autonomous shared mobility industry and, based on its results, recognizes May Mobility with the 2022 North American Market Leadership Award. The company’s portfolio of solutions for autonomous vehicles (AVs) enables it to lead the transformation of the mobility space. The autonomous transportation company has successfully deployed AVs across a number of locations in North America that are open to the public.

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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

Affiliate marketing is a booming industry worth $17 billion as of 2023—and brands using this channel see an incredible return on investment (ROI). But unfortunately, with an opportunity for partners to earn commissions, affiliate programs make brands vulnerable targets for scammers. Affiliate fraud is increasing at a rapid rate. In 2020, nearly 10 percent of affiliate traffic proved to be fake.

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The Four Major “Shifts” Changing Everything About Leadership and Firm Success

PSMJ Resources Blog

Like most large-scale systemic events, March 2020 gave ‘official birth’ to a new era of work and life – one with new rules, new ways of thinking, and lots of big change.

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Why Managers are Kinder to Women in Workplace Reviews

INSEAD Knowledge

Women are more likely than men to receive positive feedback from their managers. But an overly enthusiastic performance review is not necessarily a good thing. Prior research shows female employees are often told white lies while their male equivalents are dealt the harsh, honest truth. This is problematic because inaccurate, inflated feedback can hurt a woman’s ability to receive important job assignments, raises or promotions.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Mitchell 1 Applauded by Frost & Sullivan for Enabling Fleet Maintenance for All Types of Trucks with Its Automotive Diagnostic and Repair Software

Frost & Sullivan

SAN ANTONIO, TX. – July 15, 2023 – Frost & Sullivan recently researched the medium/heavy truck aftermarket industry and, based on its findings, recognizes Mitchell 1 with the 2023 North American Technology Innovation Leadership Award. The company is North America’s top diagnostic and repair software supplier for automotive service shops, including large truck fleets and repair shops.

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Tackle Update from CEO, John Jahnke

Tackle.io

Today is the hardest day in Tackle history. Today, we made the difficult decision to reduce our staff by 15% due to the economic pressures that have forced so many other companies to do the same. Why did we need to do this? We saw record levels of growth through the pandemic and planned for them to continue in 2022 and beyond. But the market changed and we need to realign our cost structures to be in balance with our expected growth.

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An Overview of Ad Servers and What They Can Do For You

Binfire Collaboration Blog

Running a website is never easy. There’s a lot of work involved, and the only source of income for publishers is typically through running ads. Luckily, Ad servers can provide you with a central place to track performance, create and test ads, and track results. If you’re just starting your website, you may wonder what ad servers are and how they can benefit your website business.

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What’s Behind the Tech Layoffs?

INSEAD Knowledge

From tech to finance to media, the recent spate of layoffs has affected some of the world’s most high-profile companies – many of which were on a hiring spree as recently as 2021 and experienced outsized growth during the pandemic. Google, Meta, Yahoo and Microsoft have all recently retrenched a significant percentage of their workforce. The layoffs extended well beyond Silicon Valley, with banking behemoth Goldman Sachs conducting its largest layoffs since the 2008 financial crisis and Morgan S

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Kaseya Expands Its Channel Program

Channel Insider

Kaseya has expanded the Kaseya + Datto Global Partner Program while increasing investment in channel partners through doubled marketing development funds (MDF) and establishing a larger team dedicated to the channel. Dan Tomaszewski, Executive Vice President Channel at Kaseya, explained the drivers behind these changes. He said it is all about wanting to see the customers grow and succeed.

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Engaging complex networks: Solving problems that no one's thinking about

Hype

We've all seen it. We've all experienced it. Most likely, we were in a group, a small team, or in some form of workshop. Maybe there was a little conflict. Two people looking at the same problem from different perspectives. They realize that they're both right but also wrong; from their perspective, they can only see part of the picture. Then the lightbulb goes on.

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Fortra’s PhishLabs Applauded by Frost & Sullivan for its Strategic Growth and Market-leading Position in the Cybersecurity Industry

Frost & Sullivan

SAN ANTONIO, TX. – February 16, 2023 – Frost & Sullivan recently researched the digital risk protection (DRP) industry and recognized Fortra ’s PhishLabs with the 2022 Global Company of the Year Award. PhishLabs has become one of the leading DRP providers in the market and has experienced steady growth over the last three years. It has streamlined the entire digital risk protection process, from threat discovery to mitigation.

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Demystifying China’s Internet Giants

INSEAD Knowledge

Love them or loathe them, Chinese tech giants such as ByteDance, Alibaba and Tencent have become global household names in e-commerce, digital payments, social media and gaming in a few short years. Relatively little is known about these firms, but a new book may just change that. Written by INSEAD Professor of Strategy Guoli Chen and Jianggan Li, founder and chief executive of venture capital firm Momentum Works, Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing shines a light on

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

A comprehensive study into Australian consumer behavior in 2022 revealed impressive statistics: With more Australian consumers opting for “add to cart” shopping sprees, online spending skyrocketed to AU$62.3 billion. The country’s ecommerce industry grew nearly nine percent to reach AUS47 billion. Almost 30 percent of ecommerce businesses reported significant changes in revenue.

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2bcloud Rides MSP Multi-Cloud Management Trend 

Channel Insider

With cloud adoption rising so sharply, a cloud complexity problem has arisen. 451 Research noted in 2019 that 60% of enterprises were using cloud consumption models, yet around two-thirds of applications still remain on-premises due to a variety of reasons. They include system interdependencies, cost, security, data gravity, compliance, and the presence of monolithic legacy applications that are too challenging to migrate to the cloud.

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Frost & Sullivan Announces New Country Head for Thailand

Frost & Sullivan

BANGKOK, THAILAND – 16 February 2023 – Global growth strategy consulting and research firm Frost & Sullivan, is proud to announce the appointment of Anucha Majumpa, as the new Country Head for Thailand, effective 1 February 2023. As the Country Head, Anucha will be responsible for overseeing Frost & Sullivan’s business operations in Thailand.

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Tackle Update from CEO, John Jahnke

Tackle.io

Today is the hardest day in Tackle history. Today, we made the difficult decision to reduce our staff by 15% due to the economic pressures that have forced so many other companies to do the same. Why did we need to do this? We saw record levels of growth through the pandemic and planned for them to continue in 2022 and beyond. But the market changed and we need to realign our cost structures to be in balance with our expected growth.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Negotiating commissions: How successful publishers broker better contracts with brands

Impact

If you’re a publisher working with brands, it might feel like you have to stick with whatever contracts or terms the brand offers you. Thankfully, you have room for negotiation. You can use different payment methods and incentives to sweeten the deal for brands while boosting your commission earnings. You can make the most out of each partnership by learning the right negotiation strategies.

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Mindmatrix redefines sales ecosystem enablement by facilitating many-to-many interactions through its latest platform, Bridge 5.0

Mindmatrix

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a unified platform built to connect sales ecosystems by engaging and enabling partners, alliances and direct sales teams Pittsburgh, PA: February 15th, 2023: Mindmatrix, the leading sales ecosystems enabler disrupts the current sales ecosystems enablement landscape with its Bridge Platform.

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Frost & Sullivan Announces New Vice President and Country Head for Indonesia

Frost & Sullivan

JAKARTA, INDONESIA – 16 February 2023 – Global growth strategy consulting and research firm Frost & Sullivan, is proud to announce the appointment of Eng Lok Koh, as the new Vice President and Country Head for Indonesia, effective 1 February 2023. Eng Lok will be responsible for the growth and expansion of Frost & Sullivan’s business in Indonesia.

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Outsourced Call Centers: A Major Player in Harnessing the Power of Lead Follow-Up

Chameleon Sales

When was the last time you evaluated your lead generation process—specifically, your lead follow-up? If it’s been a while since you’ve reviewed your sales strategies, it may be time to ask some crucial questions, such as: Is your lead follow-up system actually a system, or is it a free-for-all game of phone tag? Is it based on a holistic strategy? Is it timely and consistent?

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Family Business Consultants: The Rising Tide That Lifts All Boats

Compass Point

Lesson #1: Nothing is more important than family. Lesson #2: A family doesn’t need to be perfect – it just needs to be united. Therein lies the challenge. Family business leaders face tremendous stress as they deal with all the challenges of business, and also the inherent intertwining of business, family, and ownership. It can get messy. Family dynamics bubble over with varied perspectives, generational differences, and tenuous relationships.

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5 Business Mistakes that Ruin Tech Startups

Aepiphanni

If you aim to steer clear of the ruins of failed tech startups, avoid these 5 business mistakes that tech founders make over and over again.

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LogRhythm Applauded by Frost & Sullivan for Its Competitive Strategies and Industry-leading Solutions that Meet Customers’ Security and Compliance Needs

Frost & Sullivan

SAN ANTONIO – February 16, 2022 – Recently, Frost & Sullivan assessed the SIEM industry and, based on its analysis, recognizes LogRhythm with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company enables security operation center (SOC) teams to close security gaps, including insufficient depth and breadth of monitoring and lengthy response time, through its comprehensive and flexible security operations platform, technology partnerships, and advisory services.