Jake Jorgovan

JUNE 24, 2025

For most B2B companies, branded podcasts are treated as content marketing tools: a way to build brand visibility, share thought leadership, and stay top-of-mind with their audience. But increasingly, podcasts are serving a far more strategic role. They are becoming direct drivers of business development, helping companies convert guests into clients, partners, and investors.In fact, successful B2B podcasts see an average guest-to-client conversion rate of 10%, directly linking podcasting efforts

Partnering capability and readiness 130

Partnering capability and readiness Collaboration Business development Engineering 130

Jake Jorgovan

JUNE 24, 2025

You don’t need millions of visitors to grow a B2B company. That’s a myth. What you need is qualified traffic: people actively searching for your consulting services with intent to buy. In 2025, B2B growth comes from mastering the right digital levers: SEO strategy, content marketing, and online visibility tailored to your ideal client. This guide breaks down 10 core principles that drive real business growth, higher conversion rates, and better return on investment.

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Fintech Engineering Legal Finance 130

Peter Simoons

JUNE 22, 2025

Alliance management is rarely straightforward. The role demands strategic insight, influence without authority, and the ability to navigate complexity both within your own organisation and with external partners. With all the moving pieces, it’s easy to lose sight of your own development. Where are you strong? Where might you be relying too much on instinct?

Alliance management 130

Alliance management Collaboration 130

Channel Insider

JUNE 23, 2025

Security platform provider Blackpoint Cyber is appointing Gagan Singh as CEO, as Jon Murchison transitions to the role of Executive Chairman. BlackPoint Cyber tours change as a signal of ongoing transformation The company says the duo will lead Blackpoint through its next transformation phase, including international expansion, the recently launched CompassOne platform, go-to-market strategy, and mergers and acquisitions (M&A).

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

INSEAD Knowledge

JUNE 23, 2025

The first decade of an employee’s career path used to be relatively straightforward: Enter a company as an individual contributor and gradually work your way up to a managerial position. But climbing the traditional corporate ladder is no longer the default – or necessarily desired – path for many young workers, according to a recent survey by British recruitment firm Robert Walters.The results suggest a growing disdain for people management and disillusion with mid-level management roles among

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Partnerize

JUNE 26, 2025

Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores commitment to innovation and global scale The post RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future of Partnerships, Sets Sights on 3X Category Growth appeared first on Partnerize.

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Channel Insider

JUNE 23, 2025

Voice AI platform for enterprise use cases, Deepgram, is making its Voice Agent API, a single, unified voice-to-voice interface, generally available. Voice-first AI agents: why Deepgram thinks the future lies in speech-to-text solutions The interface enables developers to have complete control over building context-aware voice agents to power natural, responsive conversations.

Partnering capability and readiness 119

Partnering capability and readiness Ecosystems Collaboration 119

CenterPoint Group

JUNE 26, 2025

Global disruptions are no longer rare, they’re the norm. From geopolitical tensions and inflationary pressure to labor shortages and climate events, supply chains are under constant threat. For procurement leaders, building supply chain resilience has become a top priority, not just to survive disruptions, but to thrive through them.

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Jake Jorgovan

JUNE 25, 2025

Sound quality can make or break a podcast. Listeners might forgive shaky content, but not bad audio. In fact, clear sound makes you seem more credible and keeps people tuned in. A 2018 study called Good Sound, Good Research found that people tend to see speakers with clearer audio as more trustworthy and competent. The good news is, you don’t need a massive budget to sound professional.

Partnering capability and readiness 130

Partnering capability and readiness Banking Legal Engineering 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Partnerize

JUNE 22, 2025

Here are the main benefits to using our affiliate marketing platform. The post The Four Benefits of the Partnerize Affiliate Marketing Platform appeared first on Partnerize.

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Channel Insider

JUNE 26, 2025

Infinidat is one of the largest providers of storage and infrastructure solutions, servicing partners focused on enabling the enterprise market. We spoke with Infinidat CMO Eric Herzog and Mark III Systems President Stan Wysocki to learn more about how enterprise storage and AI are intersecting for customers worldwide. The following Q&A has been lightly edited for clarity.

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Utilities Engineering 84

Mindmatrix Blog

JUNE 25, 2025

Success in today’s business landscape isn’t achieved in isolation—it’s powered by strategic collaborations. Channels and alliances are business arrangements between companies, where each company collaborates to achieve shared goals while maintaining independence. These business arrangements enable companies to scale, innovate, and grow in ways that are simply not possible through direct operations alone.

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Channels and alliances Ecosystems Co-Alliance Conflict resolution and communication 52

Jake Jorgovan

JUNE 26, 2025

With over 4.4 million podcasts and more than 48 million episodes available globally, the podcasting industry is more competitive than ever. In such a crowded space, simply producing quality content isn't enough. Without proper optimization for discoverability, even the most insightful episodes can go unheard. Podcast SEO, or Podcast Visibility Optimization (PVO) , is how your show gets found.

Engineering 130

Engineering 130

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Thinkers 50

JUNE 24, 2025

Key Takeaways What is regenerative leadership? What are the science underpinnings of regeneration? How does regenerative leadership apply in the real world? What are the three C’s of regenerative leadership? No doubt there is an art to leadership, captured in thousands of books and stories of famous leaders. But there is more to guide us – there is a science of leadership underpinning the art that is mostly out of sight and out of mind.

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Construction Utilities Legal Energy 83

Channel Insider

JUNE 25, 2025

As companies increasingly look to the channel as an opportunity for long-term growth and scalability, they often require complex work processes to keep programmatic elements of their relationships running efficiently. Workspan, with a new AI-enabled offering, is on a mission to help those organizations take their partnership approach to a new level.

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Ecosystems Utilities Collaboration 86

ZinFi

JUNE 25, 2025

Best Practices Guides. Unlock the full potential of your partner ecosystem with proven strategies for global enablement, scalable infrastructure, and behavior-driven transformation. Download your COMPLIMENTARY COPY of The Future of Partner Enablement: From Enablement Gaps to Global Advantage Guide. Unlock the full potential of your partner ecosystem with proven strategies for global enablement, scalable infrastructure, and behavior-driven transformation.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration 52

Remarkable Partnerships

JUNE 26, 2025

At Remarkable Partnerships, we’ve spent over a decade helping hundreds of charities unlock strategic, high-value corporate relationships. That experience has shaped our most ambitious initiative yet: the latest round of our transformational 12-month accelerator programme, Remarkable10. This isn’t a training course, it’s a hands-on, results-focused journey designed to drive real change.

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Corporate partnerships Retail Energy Partnership management 52

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Mindmatrix Blog

JUNE 24, 2025

Mindmatrix , the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform , Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage every stage of the alliance lifecycle—from onboarding and enablement to joint pipeline management and performance track

Alliance management 52

Alliance management Co-Alliance Ecosystems Channels and alliances 52

Channel Insider

JUNE 27, 2025

Appfire’s EVP of Global Channel & Field Operations Colin Puckett leads the channel and field teams supporting partners and customers of the third-party platform solutions vendor. In an interview with Channel Insider, he shares how his team’s structure is rooted in mutual success, and what he’s keeping his eyes on in the second half of the year. Why Puckett’s team oversees partner and customer success with a channel lens The team Puckett leads oversees both partner growth and customer retenti

Ecosystems 81

Ecosystems 81

ZinFi

JUNE 23, 2025

Enterprise PRM software is crucial for large organizations to manage and grow their indirect sales channels. It automates complex processes, enhances partner engagement, and provides deep insights for strategic decision-making and predictable revenue growth. Key Takeaways: Manages complex partner networks Automates critical channel processes Boosts partner engagement and loyalty Provides data-driven insights Ensures global consistency and compliance PRM Software: Driving Growth in Today’s

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Ecosystems 52

Impact

JUNE 24, 2025

Content creator compensation has become a critical business priority in 2025. The way you pay content creators directly impacts partner retention, campaign performance, and your brand’s long-term success. With the creator economy valued at over $250 billion , establishing fair and strategic payment structures isn’t just important—it’s essential for competitive advantage.

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Collaboration Retail 52

Advertiser: ZoomInfo

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SEO Magazine

JUNE 26, 2025

In real estate, your online presence is often the first impression clients have of your business. One overlooked but powerful factor that shapes that impression? People’s opinions online matter. While great reviews boost your visibility and credibility, negative ones can undermine your digital image. It’s a silent saboteur. If you’re not actively monitoring and managing them, you’re allowing them to chip away at the SEO foundation you’ve worked so hard to build.

Legal 52

Legal Engineering Collaboration 52

Channel Insider

JUNE 25, 2025

StorMagic, an on-site virtualization company, recently announced the immediate availability of a new, integrated solution through a virtual OEM (V-OEM) collaboration with Hewlett Packard Enterprise (HPE). Collaboration brings new VMware migration option to partners and customers This new solution will allow organizations with decentralized business applications and data to easily size, order, and receive integrated, purpose-built hyperconverged infrastructure (HCI) solutions.

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Channels and alliances Retail System integrators Collaboration 95

ZinFi

JUNE 24, 2025

AI-Powered PartnerOps: The Next RevOps Frontier In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Kyle Hayes , Founding Partner at Ecosystem Revenue Dynamics. Together, they explore the fast-changing world of PartnerOps, fueled by AI and driven by the foundational principles of Revenue Operations (RevOps).

Engineering 52

Engineering Ecosystems Credit System integrators 52

BTD Consulting

JUNE 23, 2025

Some companies consistently succeed in M&A while others consistently fail, deal after deal. This year, BTD is taking some time to explore why, and will be presenting our findings at this year’s Merger Integration Management Forum in Amsterdam. Most M&A and integration professionals know what it takes to deliver long-term value from an acquisition: clear objectives, a programmatic structure to integration, and detailed planning among many others.

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Mergers and acquisition activities Government 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Frost & Sullivan

JUNE 26, 2025

With smart manufacturing shaping the next industrial wave, additive manufacturing (AM) technologies are transforming how components are designed, optimized, and delivered across automotive, aerospace, energy, and healthcare sectors. These innovations not only improve precision and design flexibility but also help reduce material waste and energy consumption.

Energy 52

Energy Ecosystems Collaboration 52

Channel Insider

JUNE 24, 2025

San Francisco-based AWS Partner ClearScale has named Matthew Stoyka as its new Chief Executive Officer in a leadership shakeup aimed at strengthening growth and client delivery. AWS partner looks to scale without losing focus on its expertise Outgoing CEO Jimmy Chui, who stepped into the role in December 2023, will become Chief Client Officer, a new position focused on long-term customer success.

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Ecosystems Collaboration 98

ZinFi

JUNE 25, 2025

TL/DR: PRM software helps businesses manage their sales partners better. It fixes problems with giving out sales leads and registering deals. This makes sales more efficient, reduces arguments, and helps partners perform better. The article explains common lead distribution and deal registration issues and shows how PRM software solves them. It also highlights how PRM software fits into a larger strategy for channel sales success.

Conflict resolution and communication 52

Conflict resolution and communication Channel management Engineering Credit 52