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6 Disciplines of Successful Channel Management

PLM Alliances

Capability is a combination of the partner’s knowledge and its effectiveness at bringing it to bear with targeted customers. Every revenue dollar is not equal when it comes to building a growth engine, and a partner’s capability is critical. Commitment : How predictable and consistent are the partner’s results?

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Less is More when it Comes to Partner Business Planning and QBRs

Successful Channels

Margin: If the partner will participate, this can be more important to them than revenue. Training: How many certified engineers does the partner have on staff? Key growth partners, keep it manageable for initial planning as well as check-ins and QBRs. Not all vendors need this or have this program.