Cyber Week 2023 reveals how pre-purchase research and partnerships influence revenue
Impact
DECEMBER 6, 2023
Record-breaking deals drove consumers to spend nearly $40b across the iconic five-day shopping spree—a 6.1% more on gifts this year , many took advantage of deep Black Friday and Cyber Monday discounts to check off their shopping lists. Tight budgets didn’t dampen the holiday spirit during this year’s Cyber Week.
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