ITA Group

JUNE 10, 2021

Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider. As we have mentioned before, there really isn’t one universal definition of customer loyalty, which can make it challenging to pinpoint how to measure the effectiveness of your program. 4 Behavioral Metrics to Consider.

Utilities 92

Utilities 92

ITA Group

FEBRUARY 15, 2021

How to Create Relevance & Personalization in Channel Partner Programs. If you could build a channel partner program in a perfect world—one where money was no object, resources were abundant and everyone got what they wanted—personalization would be woven into the very fabric of a program’s creation and purpose.

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Impact

JUNE 11, 2021

Customer success is our top priority here at Impact, so we pay close attention to the partnership tactics and strategies that drive growth for our customers and across the channel as a whole. The most successful partnership programs maximize their capacity for growth. Should you partner with an agency or build up your own team?

Energy 52

Energy Engineering 52

ITA Group

MAY 13, 2021

Mapping the Customer Experience: Answers to 7 Common CX Questions. Which got me thinking: Why don’t I bring the voice of our clients to you? Which got me thinking: Why don’t I bring the voice of our clients to you? Client Question #1: Hey Max, I get pitched on customer experience (CX) about five times a day.

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Credit Finance 62

Impact

SEPTEMBER 20, 2022

Similarly, gradual changes in customer attitudes require brands to look for techniques other than traditional sales and marketing to adapt and evolve. Brands search for ways to recapture customer trust and support business revenue because 69 percent of shoppers no longer trust advertising. Get my free guide.

Banking 52

Banking Finance Retail IT partnerships 52

Impact

JANUARY 4, 2023

While diversifying your partner mix might not make you the Meryl Streep of your industry, it introduces you to the true potential and power of partnership marketing —maybe even garnering an industry award or two. But your brand should look at active partnerships to emulate or adapt to your business needs.

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Credit Banking Retail Collaboration 59