Be Partner Ready

APRIL 12, 2021

No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. My online training program helps non-profits get partner ready, but if you’d like to know if your organisation is organisationally ready, find out here through our free Readiness Q&A.

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Corporate partnerships Partner ready Partnership strategies 130

Be Partner Ready

JUNE 8, 2025

In 1999, SEEK was a dot.com start-up in St Kilda - ambitious, purpose-driven, and ready to shake up the job classifieds space. Twenty-five years ago, a bold idea and a values-led partnership quietly reshaped volunteering in Australia. That’s when I stepped in – at the helm of my matchmaking company Cavill + Co.

Corporate partnerships 130

Corporate partnerships 130

Be Partner Ready

NOVEMBER 18, 2024

You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there.

Corporate partnerships 130

Corporate partnerships Partnership strategies Partnership success Collaboration 130

ZinFi

JUNE 10, 2025

This lets partners quickly and accurately respond to customer needs without constantly asking for help from the vendor. Ongoing training, product updates, and certification renewals can also be scheduled within the LMS, keeping partners ready for a fast-changing market.

Partnering capability and readiness 52

Partnering capability and readiness Partner ready 52

Be Partner Ready

DECEMBER 1, 2024

As Australians brace for a summer of extreme weather, with warnings of soaring temperatures and unpredictable conditions [1] , nonprofits are navigating their own storm of challenges.

Corporate partnerships 130

Corporate partnerships Banking Government Collaboration 130

ZinFi

JUNE 11, 2025

They protect against disruption and ensure business continuity even as partners or systems shift. Startups rely on it to build partner readiness. Scale-ups depend on it to multiply success across partner cohorts. Conclusion PartnerOps has outgrown its back-office reputation. It now leads growth from the front.

Engineering 52

Engineering Ecosystems Co-Alliance Channels and alliances 52

Mindmatrix Blog

JUNE 6, 2025

Key Capabilities: Role-specific learning paths Certification and assessment tracking Progress analytics Self-paced and instructor-led options Content localization for global partners LMS tools accelerate partner readiness, reduce dependency on direct support, and create consistency in product knowledge and messaging.

Co-Alliance 52

Co-Alliance Channels and alliances Alliance management Partnering capability and readiness 52

ZinFi

JULY 1, 2025

This ensures partners quickly grasp your products, brand guidelines, and sales processes, including complex technical specifications, warranty procedures, or industry-specific compliance requirements.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Channel management Ecosystems 52

CoSell

DECEMBER 22, 2020

Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target Partner Ready for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria.

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Retail 130

Be Partner Ready

JULY 5, 2021

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

Corporate partnerships 246

Corporate partnerships Partnership strategies Government 246

Be Partner Ready

FEBRUARY 20, 2022

Bully Zero is a small charity that punches way above its weight. They educate and advocate to prevent and reduce bullying across Australia, delivering their programs to schools and workplaces across Australia.

Corporate partnerships 49

Corporate partnerships Partnership strategies Collaboration 49

Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled.

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Banking 246

Be Partner Ready

DECEMBER 7, 2021

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

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Be Partner Ready

APRIL 12, 2022

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging.

Corporate partnerships 246

Corporate partnerships Banking Partnership strategies 246

Be Partner Ready

MAY 3, 2022

A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.

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Be Partner Ready

JULY 19, 2022

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!) have you changed the way you purchase products?

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Banking Credit 246

Be Partner Ready

OCTOBER 26, 2022

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Why is it my fave?

Banking 246

Banking 246

Be Partner Ready

SEPTEMBER 26, 2022

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). As a reminder, the 4 purses are: 1) HR (Human Resources), 2) Philanthropy, 3) CSR (Corporate Social Responsibility), and 4) Marketing.

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Energy Engineering 246

Be Partner Ready

JULY 3, 2022

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not? You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc.

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Government 246

Be Partner Ready

SEPTEMBER 16, 2022

In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

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Government Collaboration 246

Be Partner Ready

APRIL 2, 2024

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution.

Corporate partnerships 245

Corporate partnerships Partnership strategies 245

Be Partner Ready

OCTOBER 11, 2022

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

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Government Legal Energy 243

Be Partner Ready

NOVEMBER 15, 2021

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if buying a product or service, they’d rather buy from companies doing good.

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Collaboration 242

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance).

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Government Legal Energy 237

Be Partner Ready

JULY 16, 2020

My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management. Non-profits, like companies, exist to solve a problem.

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Government 230

Chaneltivity

DECEMBER 20, 2024

Our partner had the staffing and infrastructure to jump in and provide support right away, which allowed us to deliver results on time and secure future business with that client. Without a partner ready to scale up as needed, we could have missed that opportunity.

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Construction Partner ready Channel management 52

Be Partner Ready

AUGUST 4, 2020

Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporate partnerships.

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Corporate partnerships Collaboration 217

Be Partner Ready

MAY 31, 2020

My dear friend Susan Ryan, a brilliant artist and business coach, said this to me in the early days of Cavill + Co. It became a favourite saying, one that my students loved. But like all sayings, it took me experiencing it to truly get it.

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Be Partner Ready

AUGUST 11, 2020

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership.

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Corporate partnerships Legal 200

Be Partner Ready

AUGUST 17, 2020

We’re now two months into our program and I thought you might find it valuable for me to share some of the key takeaways I’ve learned whilst completing the Modules along with the students.

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Collaboration 189

Be Partner Ready

OCTOBER 29, 2020

A much publicised and powerful partnership that got it right on so many levels, is Nestle’s KitKat and the R U OK? The alignment between a chocolate bar that is synonymous with ‘taking a break’ and a mental health organisation that encourages the question ‘R U OK?’

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Channel Incentive Best Practices

NOVEMBER 5, 2020

Firstly, they will have revenue responsibility which takes them into numerous internal sales meetings, “w ar rooms ” and into customer sales engagement (with partners). Secondly, their time will be stretched across departments to ensure the organization is fully “ Partner-ready ” (to support partners in sales initiatives).

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Partner ready Government 98

ZinFi

MARCH 21, 2023

When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies.

Partner ready 52

Partner ready 52

ZinFi

MARCH 27, 2023

When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies.

Partner ready 52

Partner ready 52

ZinFi

JUNE 9, 2025

Partner portal software fixes this by providing a central, always-updated content library with powerful search tools. Partners instantly get the exact, approved materials they need, ensuring they are ready to sell. This leads to long setup times and partners leaving early.

Ecosystems 52

Ecosystems Partnering capability and readiness Co-Alliance Channels and alliances 52

PLM Alliances

OCTOBER 24, 2024

These incentives are all about getting a partner ready around a specific solution. Demand generation incentives are usually part of a deal registration system and help offset a partner’s cost of sales. This could be an incentive to sell a product or win a specific customer on a targeted account list.

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Ecosystems Partnering capability and readiness Partner ready Finance 52

Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

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Credit Alliance management Partner ready System integrators 97