Jake Jorgovan

JUNE 24, 2025

You don’t need millions of visitors to grow a B2B company. That’s a myth. What you need is qualified traffic: people actively searching for your consulting services with intent to buy. In 2025, B2B growth comes from mastering the right digital levers: SEO strategy, content marketing, and online visibility tailored to your ideal client. This guide breaks down 10 core principles that drive real business growth, higher conversion rates, and better return on investment.

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Fintech Engineering Legal Finance 130

Peter Simoons

JUNE 8, 2025

In any strategic alliance, success is rarely just about contracts and governance structures. It’s about people, specifically, the many stakeholders who shape the alliance from behind the scenes and across organisational boundaries. Alliance managers often sit at the intersection of multiple interests: business units, legal, R&D, commercial teams, and of course, the partner organisation.

Strategic alliances 130

Strategic alliances Risk mitigation Alliance management Legal 130

Be Partner Ready

JUNE 8, 2025

Twenty-five years ago, a bold idea and a values-led partnership quietly reshaped volunteering in Australia. In 1999, SEEK was a dot.com start-up in St Kilda - ambitious, purpose-driven, and ready to shake up the job classifieds space. They were out to challenge the likes of Monster and CareerOne – not just by being smarter, but by doing good. That’s when I stepped in – at the helm of my matchmaking company Cavill + Co.

Corporate partnerships 130

Corporate partnerships 130

Stellar Partnerships

JUNE 29, 2025

What’s the one thing that parents of small children crave more than caffeine? It’s not expensive baby equipment or handmade toys. It’s time. Just 10 precious minutes to go to the bathroom in peace. Or even better, a full night’s sleep without your precious offspring wanting a drink, a blanket or a cuddle at 2am. It’s end of financial year in Australia, and this arbitrary deadline causes fundraisers and partnership people an anxiety-fuelled spiral of activity, hope and self-flagellation.

Energy 100

Energy Banking Strategic partnership 100

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Channel Insider

JUNE 18, 2025

Skyhawk Security, a cloud threat detection and response (CDR) provider, has announced the launch of a new partner program to reinforce the company’s channel-first strategy. VARs, MSSPs, and consultants targeted with a refreshed program Skyhawk’s partner program was established to empower value-added resellers (VARs), managed service providers (MSSPs), and consultants to capitalize on the rising demand for cloud security by offering Skyhawk’s CDR platform.

Partnering capability and readiness 100

Partnering capability and readiness Channels and alliances Co-Alliance Channel strategies 100

Jake Jorgovan

JUNE 24, 2025

For most B2B companies, branded podcasts are treated as content marketing tools: a way to build brand visibility, share thought leadership, and stay top-of-mind with their audience. But increasingly, podcasts are serving a far more strategic role. They are becoming direct drivers of business development, helping companies convert guests into clients, partners, and investors.In fact, successful B2B podcasts see an average guest-to-client conversion rate of 10%, directly linking podcasting efforts

Partnering capability and readiness 130

Partnering capability and readiness Collaboration Business development Engineering 130

Peter Simoons

JUNE 22, 2025

Alliance management is rarely straightforward. The role demands strategic insight, influence without authority, and the ability to navigate complexity both within your own organisation and with external partners. With all the moving pieces, it’s easy to lose sight of your own development. Where are you strong? Where might you be relying too much on instinct?

Alliance management 130

Alliance management Collaboration 130

Compare The Cloud

JUNE 6, 2025

Right, so here’s the thing that’s keeping every CTO awake at night — and if it’s not, it bloody well should be. NIST dropped their first official post-quantum encryption standards back in August 2024, yet most enterprises haven’t begun preparing their post quantum encryption cloud infrastructure for what’s coming. We’re already halfway through 2025.

Insurance 130

Insurance Legal 130

Stellar Partnerships

JUNE 15, 2025

“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” Warren Buffett There is a bridge in Melbourne that’s notorious. The gap between the road and the railway bridge is low, meaning that big trucks don’t fit underneath. That hasn’t stopped 140 vehicles, including a passenger bus, hitting the bridge and getting stuck.

Corporate partnerships 100

Corporate partnerships Banking Government Energy 100

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Channel Insider

JUNE 6, 2025

In May, Zebra Technologies released a new approach to connecting customers with channel partners. The How to Buy program offers self-service options in printing and other key product areas, connecting customers with the company’s global partner network. Zebra Technologies’ CMO, Rob Armstrong, and Tony Rivers, president and CEO of Zebra partner Peak Technology, spoke with Channel Insider about the program and the market trends it addresses.

Partnering capability and readiness 117

Partnering capability and readiness Ecosystems 117

Partnerize

JUNE 26, 2025

Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores commitment to innovation and global scale The post RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future of Partnerships, Sets Sights on 3X Category Growth appeared first on Partnerize.

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Jake Jorgovan

JUNE 15, 2025

​Did you know nearly 73% of small businesses around the globe are uncertain whether their marketing strategy is delivering results. This uncertainty usually comes down to one thing: limited time and resources. When you’re wearing multiple hats, building consistent marketing momentum can feel impossible. Hiring a full-time team isn’t always realistic.

Engineering 130

Engineering Collaboration 130

CenterPoint Group

JUNE 26, 2025

Global disruptions are no longer rare, they’re the norm. From geopolitical tensions and inflationary pressure to labor shortages and climate events, supply chains are under constant threat. For procurement leaders, building supply chain resilience has become a top priority, not just to survive disruptions, but to thrive through them.

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Partnership on AI

JUNE 11, 2025

Share Our Blog / Blog Policy Building a Robust AI Assurance Ecosystem: PAI’s Recommendations for the G7 2025 Summit Talita Dias June 11, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This week, G7 Leaders are gathering at the 2025 Summit in Kananaskis, Alberta, from June 15 to 17. As in previous G7 Summits since at least 2018 , Innovation, Digital and/or Technology Ministers will meet to discuss how to manage rapidly evolving technologies, inclu

Ecosystems 94

Ecosystems Government Collaboration 94

Stellar Partnerships

JUNE 8, 2025

My dog is up for a walk or a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch on a wet and windy afternoon.

Partnership management 100

Partnership management 100

Channel Insider

JUNE 20, 2025

Global channel distributor and platform company Ingram Micro has launched a new program designed to enable success in the AI era. New program brings enablement and tech solutions to partners ready for growth The new offering is a multi-step, targeted approach that guides partners through a variety of enablement resources, covering both the technical and business aspects of enabling AI adoption in customers.

Partnering capability and readiness 97

Partnering capability and readiness Channels and alliances Partner ready Utilities 97

Partnerize

JUNE 22, 2025

Here are the main benefits to using our affiliate marketing platform. The post The Four Benefits of the Partnerize Affiliate Marketing Platform appeared first on Partnerize.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Jake Jorgovan

JUNE 15, 2025

Hiring has never been more intense. Right now, 74% of employers worldwide are struggling to find people with the right skills. At the same time, building an in-house recruitment team demands serious time, money, and attention, resources that are often better spent growing your core business. That’s why more companies are turning to Recruitment Process Outsourcing (RPO).

Partnering capability and readiness 130

Partnering capability and readiness Law firms Risk mitigation Legal 130

Mindmatrix Blog

JUNE 25, 2025

Success in today’s business landscape isn’t achieved in isolation—it’s powered by strategic collaborations. Channels and alliances are business arrangements between companies, where each company collaborates to achieve shared goals while maintaining independence. These business arrangements enable companies to scale, innovate, and grow in ways that are simply not possible through direct operations alone.

Channels and alliances 52

Channels and alliances Ecosystems Co-Alliance Conflict resolution and communication 52

ZinFi

JUNE 19, 2025

Deal registration software is a crucial tool within channel sales for SaaS companies. It automates the process where channel partners formally register sales opportunities with vendors, ensuring deal protection and preventing conflicts with other partners or direct sales teams. This leads to enhanced partner loyalty, improved sales forecasting, and increased operational efficiency.

Conflict resolution and communication 52

Conflict resolution and communication Credit Channels and alliances Co-Alliance 52

Chaneltivity

JUNE 30, 2025

Everyone says they’re “using AI,” but what does that actually mean when it comes to their partner program? What are they using AI for? What AI tools do they use? Have their AI experiments moved the needle in a significant way? We decided to find out. Below, we unpack seven crowd-sourced use cases for AI in partner programs, with real-life anecdotes — straight from teams testing, iterating, and learning what works. 7 Ways to Use AI in Your Partner Program 1.

Channel strategies 52

Channel strategies Engineering Ecosystems Channel management 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Channel Insider

JUNE 20, 2025

Object storage vendor MinIO recently announced an enhanced partner program and strategic approach to building on its success through services and solutions providers. Channel Insider spoke with Vice President of Global Partner Sales, Mike Marinchak, about the new program and why MinIO is poised for explosive growth. Updated program led by recently hired channel sales vet Marinchak joined MinIO in May following a multi-decade career with stints in the channel programs at NetApp and Pure Storage.

Engineering 108

Engineering Government 108

Thinkers 50

JUNE 24, 2025

Key Takeaways What is regenerative leadership? What are the science underpinnings of regeneration? How does regenerative leadership apply in the real world? What are the three C’s of regenerative leadership? No doubt there is an art to leadership, captured in thousands of books and stories of famous leaders. But there is more to guide us – there is a science of leadership underpinning the art that is mostly out of sight and out of mind.

Construction 83

Construction Utilities Legal Energy 83

Jake Jorgovan

JUNE 15, 2025

Got a Workday renewal coming up? Then you already know it’s more than a routine contract extension. Enterprises waste 10-30% of their SaaS and cloud budgets , including renewals like this one. The median Workday customer spends about $49,348 annually , so even a small increase can quietly cost thousands. This is where costs creep in, terms get messy, and your initial deal starts to feel off.

Legal 130

Legal Finance 130

Frost & Sullivan

JUNE 10, 2025

Singapore – 10 June 2025 – Frost & Sullivan, a global leader in transformational growth advisory and analytics, and Twimbit, a pioneering provider of AI-driven research and innovation frameworks, today announced a strategic partnership set to redefine how organizations access, interpret, and act on industry intelligence. This collaboration brings together Frost & Sullivan’s expansive global market presence and renowned cross-industry expertise with Twimbit’s cutting-edge AI tools a

Strategic partnership 59

Strategic partnership Banking Energy Engineering 59

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

Collaboration

ZinFi

JUNE 17, 2025

As SaaS companies scale across regions, industries, and product lines, they encounter a mounting challenge: operationalizing a global partner ecosystem without compromising agility or alignment. The pressure to recruit, onboard, enable, and manage hundreds of partners creates complexity across every business unit. Without structural clarity, these partner programs quickly fracture, creating inefficiencies and friction that slow growth.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Ecosystems 52

Vantage Partners

JUNE 11, 2025

Best Alternative to a Negotiated Agreement ( BATNA ) is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes. It means what you would do to meet your interests if you don’t come to an agreement with your counterpart.

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Channel Insider

JUNE 30, 2025

In this episode of Partner POV, sponsored by AWS, host Katie Bavoso dives into how Descope is revolutionizing customer identity and access management (CIAM) with a drag-and-drop platform that makes security seamless and user-friendly. Guest Rishi Bhargava, Co-Founder of Descope, is joined by Katherine Walther, Vice President of Innovation at MSP and Descope channel partner Trace3, who details her company’s experience partnering with Descope to meet emerging customer demands.

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