Impact
FEBRUARY 24, 2022
When it needed to expand, Easyship built upon a history rooted in partnership and turned to partnerships as part of its growth strategy. In December 2019, Easyship kicked off a new strategy focused on diversifying and broadening its partnership program with impact.com.
Impact
NOVEMBER 11, 2021
With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.
Impact
SEPTEMBER 30, 2021
Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. But “partnerships” is not even really marketing at all. With it, a business can much more easily scale its partnership programs.
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