Impact

FEBRUARY 24, 2022

When it needed to expand, Easyship built upon a history rooted in partnership and turned to partnerships as part of its growth strategy. In December 2019, Easyship kicked off a new strategy focused on diversifying and broadening its partnership program with impact.com.

Partnering capability and readiness 72

Partnering capability and readiness Partnership management IT partnerships Business development 72

Impact

NOVEMBER 11, 2021

With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

SEPTEMBER 20, 2022

Love, Bonito now relies on automation to optimize and scale its partnerships. Thanks to segmentation and email workflow automation, Fanatics saw a 100 percent increase in partner engagement and earned more revenue from its partnerships. Affiliate partnerships in tourism . Influencer partnerships.

Banking 52

Banking Finance Retail IT partnerships 52

Impact

SEPTEMBER 30, 2021

But “partnerships” is not even really marketing at all. Partnerships” is its own channel, one that is potentially larger than paid search. For organizations that have achieved a high level of partnership maturity, revenue driven from the partnership channel can rival that of the entire sales or marketing channels.

Legal 52

Legal Finance Retail Business development 52